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The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.; Brown McCabe, Deborah; Howley, … - In: Journal of marketing theory and practice 18 (2010) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10003962443
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Learning why we buy : an experiential project for the consumer behavior course
Morgan, Felicia N.; Brown McCabe, Deborah - In: Journal of marketing education : JME 34 (2012) 2, pp. 140-155
Persistent link: https://www.econbiz.de/10009582115
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Trial-and-error marketing : the role of the customer in tech start-ups
Eggers, Fabian; Brown McCabe, Deborah - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 149-164
Persistent link: https://www.econbiz.de/10011542599
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Creating meaning in marketing education : contrasting faculty, practitioner, and student definitions of meaning
Granitz, Neil A.; Brown McCabe, Deborah - In: Journal of the Academy of Business Education : JABE 7 (2006) 1, pp. 63-82
Persistent link: https://www.econbiz.de/10003871294
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Electronic word-of-mouth versus interpersonal word-of-mouth : are all forms of word-of-mouth equally influential?
Meuter, Matthew L.; Brown McCabe, Deborah; Curran, James M. - In: Services marketing quarterly 34 (2013) 3, pp. 240-256
Persistent link: https://www.econbiz.de/10009778512
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A coconstructed world : adolescent self-socialization on the Internet
Anderson, Laurel; Brown McCabe, Deborah - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 240-253
Persistent link: https://www.econbiz.de/10009679206
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A student view of technology in the classroom : does it enhance the seven principles of good practice in undergraduate education?
Brown McCabe, Deborah; Meuter, Matthew L. - In: Journal of marketing education : JME 33 (2011) 2, pp. 149-159
Persistent link: https://www.econbiz.de/10009273960
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Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.; Fenik, Anton P.; Hewett, Kelly; … - In: Journal of international marketing 24 (2016) 2, pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
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Delivering a superior customer experience in solutions delivery processes : seven factors for success
Kumar, Ajith; Steward, Michelle D.; Morgan, Felicia N. - In: Business horizons 61 (2018) 5, pp. 775-782
Persistent link: https://www.econbiz.de/10011922259
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Exploring cross-national differences in organizational buyers' normative expectations of supplier performance
Steward, Michelle D.; Morgan, Felicia N.; Crosby, … - In: Journal of international marketing 18 (2010) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10003960811