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24
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Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Rageh, Ahmed
;
Melewar, T. C.
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 126-149
Persistent link: https://www.econbiz.de/10009754937
Saved in:
2
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh
;
Melewar, T. C.
;
Lim, Lynn
; …
- In:
The marketing review
11
(
2011
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
Saved in:
3
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
4
Editorial: nation branding : issues, insights and impacts
Melewar, T. C.
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 5-6
Persistent link: https://www.econbiz.de/10009741998
Saved in:
5
Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L. K.
;
Chou, Mei Wen
;
Melewar, T. C.
- In:
International journal of technology marketing : IJTMkt
3
(
2008
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10003739628
Saved in:
6
Renault-Nissan : a study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity
Melewar, T. C.
;
Stark, David
;
Karaosmanoǧlu, Elif
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 187-204)
.
2008
Persistent link: https://www.econbiz.de/10003773435
Saved in:
7
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
8
Hypermarkets and the small retailers in Malaysia : exploring retailers' competitive abilities
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003794550
Saved in:
9
Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
Saved in:
10
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
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