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Global marketing management
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Marketingmanagement
16,563
Marketing management
16,284
Internationales Marketing
5,274
International marketing
5,113
Marketing
3,531
Consumer behaviour
3,182
Konsumentenverhalten
3,182
Theory
2,592
Theorie
2,590
Beziehungsmarketing
2,026
Relationship marketing
2,025
Deutschland
1,990
Markenführung
1,943
Brand management
1,942
Germany
1,933
USA
1,659
United States
1,630
Online-Marketing
1,270
Internet marketing
1,228
Strategisches Management
1,227
Unternehmenserfolg
1,178
Firm performance
1,174
KMU
1,046
SME
1,046
Strategic management
973
Markenimage
933
Brand image
929
Innovation
922
Multinationales Unternehmen
891
Welt
856
World
856
Transnational corporation
854
Marktforschung
807
Werbung
789
Social Web
755
Social web
755
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731
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697
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696
Market research
693
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12,230
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8,938
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114
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1,226
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Arbeitspapier
655
Working Paper
655
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Aufsatzsammlung
502
Konferenzschrift
293
Ratgeber
206
Conference proceedings
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179
Glossar enthalten
135
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110
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110
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92
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92
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76
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76
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59
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48
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46
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Kotler, Philip
103
Bruhn, Manfred
92
Meffert, Heribert
84
Homburg, Christian
71
Sheth, Jagdish N.
54
Pepels, Werner
53
Kumar, V.
48
Keller, Kevin Lane
41
Kirchgeorg, Manfred
40
Backhaus, Klaus
38
Kotabe, Masaaki
36
Tomczak, Torsten
36
Vrontis, Demetris
35
Esch, Franz-Rudolf
34
Wiedmann, Klaus-Peter
34
Kitchen, Philip J.
33
Bauer, Hans H.
32
Czinkota, Michael R.
32
Albers, Sönke
30
Douglas, Susan P.
30
Kleinaltenkamp, Michael
30
Berndt, Ralph
29
Burmann, Christoph
29
Ahlert, Dieter
28
Belz, Christian
27
Cavusgil, S. Tamer
27
Diamantopoulos, Adamantios
27
Kerin, Roger A.
27
O'Cass, Aron
27
Piercy, Nigel
27
Fantapié Altobelli, Claudia
26
Sander, Matthias
26
Hult, G. Tomas M.
25
Kuß, Alfred
25
Melewar, T. C.
25
Ronkainen, Ilkka A.
25
Zentes, Joachim
25
Fritz, Wolfgang
24
Reinecke, Sven
24
Samiee, Saeed
24
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Springer Fachmedien Wiesbaden
65
American Marketing Association
62
Books on Demand GmbH <Norderstedt>
20
Fördergesellschaft Marketing an der Universität Augsburg
19
IGI Global
17
OECD
17
European Society for Opinion and Marketing Research
15
GATE Germany, Konsortium Internationales Hochschulmarketing
11
UNCTAD / Secretariat
11
Verlag Dr. Kovač
11
Verlag Franz Vahlen
11
Edward Elgar Publishing
10
Harvard Graduate School of Business Administration
10
National Bureau of Economic Research
10
Chartered Institute of Marketing
9
Haufe-Lexware GmbH & Co. KG
9
Information Resources Management Association
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
UVK Verlagsgesellschaft mbH
8
AMACOM
7
International Trade Centre
7
NetLibrary, Inc
7
American Management Association
6
DePaul University / College of Commerce
6
Erasmus Research Institute of Management
6
Springer International Publishing
6
UNCTAD
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
Institute of Marketing and Management <Delhi>
5
Berliner Wissenschafts-Verlag
4
Erich-Schmidt-Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft zur Erforschung des Markenwesens
4
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Journal of business research : JBR
405
Industrial marketing management : the international journal for industrial and high-tech firms
280
SpringerLink / Bücher
239
Journal of strategic marketing
204
International marketing review
163
Europäische Hochschulschriften / 5
148
European journal of marketing : EJM
146
Journal of global marketing
146
Journal of marketing management : MM
132
Journal of international marketing
131
Journal of the Academy of Marketing Science
131
The journal of business & industrial marketing
119
Journal of marketing communications
114
Journal of marketing
112
Marketing intelligence & planning
99
Gabler Edition Wissenschaft
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Journal of retailing and consumer services
84
Springer eBook Collection
81
The journal of brand management : an international journal
80
Asia Pacific journal of marketing and logistics
69
Lehrbuch
61
Management science : journal of the Institute for Operations Research and the Management Sciences
61
International business review : the official journal of the European International Business Academy
58
Business horizons
57
The journal of product & brand management
53
Journal of advertising research
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
49
The marketing review
48
Marketing : ZFP ; journal of research and management
47
Springer eBook Collection / Business and Economics
47
Psychology & marketing
46
International journal of technology marketing : IJTMkt
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
Journal of marketing research : JMR
44
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
44
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
43
Journal of business economics : JBE
43
Advances in international marketing
42
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,142
Other ZBW resources
820
RePEc
116
EconStor
49
BASE
30
OLC EcoSci
15
USB Cologne (business full texts)
12
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date (oldest first)
1
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
2
The strategic value of niche importers in international marketing channels
Hammervoll, Trond
;
Toften, Kjell
- In:
International journal of globalisation and small …
6
(
2014
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
Saved in:
3
Micro talk systems
Brunswick, Gary J.
;
Gnauck, Brian
;
Amtmann, Raymond
; …
- In:
Journal of business case studies
9
(
2013
)
4
,
pp. 311-319
Persistent link: https://www.econbiz.de/10009786498
Saved in:
4
The role of mindfulness in responseto product cues and marketing communication
Bayraktar, Ahmet
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
International journal of business environment : IJBE
7
(
2015
)
4
,
pp. 347-372
Persistent link: https://www.econbiz.de/10011541341
Saved in:
5
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
6
New marketing concepts in marketing strategies on international markets
Grzegorczyk, Wojciech
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10011983746
Saved in:
7
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
8
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
9
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
10
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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