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Konsumentenverhalten
79,908
Consumer behaviour
79,895
Marketing
15,239
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11,042
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11,031
Beziehungsmarketing
9,655
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9,647
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8,034
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8,031
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6,779
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6,751
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5,625
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5,624
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4,508
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4,492
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4,385
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4,374
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4,291
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3,882
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3,728
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3,719
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3,707
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3,395
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3,385
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6,466
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Meffert, Heribert
147
Kotler, Philip
144
Bruhn, Manfred
137
Han, Heesup
120
Belk, Russell W.
116
Wiedmann, Klaus-Peter
105
Bauer, Hans H.
104
Huber, Frank
104
Sheth, Jagdish N.
104
Mattila, Anna S.
100
Grunert, Klaus G.
95
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91
Grewal, Dhruv
88
Pepels, Werner
87
Lusk, Jayson L.
86
Homburg, Christian
85
Phau, Ian
85
Gierl, Heribert
84
Usman, Osly
76
Dwivedi, Yogesh Kumar
74
Bagozzi, Richard P.
72
Septianto, Felix
70
Khare, Arpita
69
Loureiro, Sandra Maria Correia
69
Nayga, Rodolfo M.
68
Agarwal, Sumit
65
Foxall, Gordon R.
64
Verhoef, Peter C.
64
Wansink, Brian
64
Paul, Justin
63
Stavins, Joanna
63
Walsh, Gianfranco
62
Rajagopal
61
Ko, Eunju
60
Pelsmacker, Patrick de
59
Chintagunta, Pradeep K.
58
Jang, Soocheong
58
Kenning, Peter
56
Kirchgeorg, Manfred
56
Franses, Philip Hans
55
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National Bureau of Economic Research
529
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Verlag Dr. Kovač
41
IGI Global
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Edward Elgar Publishing
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Books on Demand GmbH <Norderstedt>
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International Energy Agency
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Haufe-Lexware GmbH & Co. KG
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Fördergesellschaft Marketing an der Universität Augsburg
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Friedrich-Schiller-Universität Jena
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Nordic Council of Ministers
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Springer International Publishing
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Center of Market Oriented Product and Production Management
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NetLibrary, Inc
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Christian-Albrechts-Universität zu Kiel
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Journal of business research : JBR
2,109
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International journal of consumer studies
777
International journal of hospitality management
771
SpringerLink / Bücher
699
Psychology & marketing
668
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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Asia Pacific journal of marketing and logistics
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Journal of marketing research : JMR
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The journal of brand management : an international journal
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Journal of marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Journal of retailing
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Journal of international consumer marketing
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Marketing intelligence & planning
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Journal of marketing communications
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Tourism management : research, policies, practice
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Cogent business & management
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Marketing letters : a journal of research in marketing
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International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
293
Journal of business ethics : JOBE
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
The journal of consumer marketing
290
Journal of fashion marketing and management
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Journal of consumer behaviour : an international research review
286
Technological forecasting & social change : an international journal
271
International journal of contemporary hospitality management
270
Young consumers : insight and ideas for responsible marketers
262
The journal of services marketing
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
7,893
RePEc
6,855
Other ZBW resources
4,913
BASE
1,908
EconStor
875
USB Cologne (business full texts)
164
OLC EcoSci
110
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1
Viral
marketing
analysis and evaluation : the case of the Greek consumer market
Rouva, Eleni
;
Lalou, Panagiota
;
Skordoulis, Michalis
; …
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 28-38
Persistent link: https://www.econbiz.de/10011687954
Saved in:
2
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
3
Fashion creation and diffusion : the institution of
marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
4
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
5
Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur
- In:
International journal of Islamic marketing and branding
5
(
2020
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
Saved in:
6
Marketing
implications of consumer behavior
Nica, Elvira
- In:
Economics, management and financial markets
8
(
2013
)
1
,
pp. 124-129
Persistent link: https://www.econbiz.de/10009775900
Saved in:
7
Insights, challenges and recommendations for research on sustainability in
marketing
Morales, Paola Andrea
;
True, Sheb L.
;
Tudor, R. Keith
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012286209
Saved in:
8
Customer loyalty-related
marketing
measures in fashion markets
Möslein-Tröppner, Bodo
;
Stros, Michael
;
Říha, David
- In:
Central European business review : CEBR
9
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012295064
Saved in:
9
Introduction to the special issue : religion and macromarketing
Benton, Raymond
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011623700
Saved in:
10
A conceptual analysis of halal beef value chain and market potential in Nigeria
Kuka, Musa Gambo Kasuwar
;
Jakada, Balarabe A.
- In:
International journal of islamic marketing and branding
1
(
2015
)
1
,
pp. 113-122
Persistent link: https://www.econbiz.de/10011720993
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