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Differentiating mass participant sport event consumers : traditional versus non-traditional events
Buning, Richard J.; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 1, pp. 47-58
Persistent link: https://www.econbiz.de/10011508553
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The antecedents and outcomes of attachment and sponsor image within charity sport events
Filo, Kevin; Funk, Daniel C.; O'Brian, Danny - In: Journal of sport management : the official journal of … 24 (2010) 6, pp. 623-648
Persistent link: https://www.econbiz.de/10008825840
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho; Lee, Minyong; Yoon, Taeyeon; Rhodes, Charles - In: International journal of sport finance 6 (2011) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae; Chang, Yonghwan; Park, Chanmin; Herbst, … - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
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Public relation planning to increase attendance rate of athletic events
Liang, Jian - In: Strategic public relations management : statics, (pp. 243-263). 2016
Persistent link: https://www.econbiz.de/10011498399
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi; Khammassi, Salma - In: International journal of sport management and marketing … 17 (2017) 3, pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
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Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg; Gröppel-Klein, Andrea - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
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Predicting decisions to purchase from sponsors of the Vancouver 2010 Olympics
Potwarka, Luke R.; McCarville, Ron E.; Kaplanidou, Kyriaki - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 383-260
Persistent link: https://www.econbiz.de/10011503658
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Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10010489144