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Konsumentenverhalten
78,553
Consumer behaviour
78,539
Pricing strategy
18,842
Preismanagement
18,840
Theorie
16,583
Theory
16,575
Markenimage
10,749
Brand image
10,627
Emotion
10,289
Markenführung
9,801
Brand management
9,800
Beziehungsmarketing
9,407
Relationship marketing
9,404
USA
6,391
United States
6,299
Customer satisfaction
5,922
Kundenzufriedenheit
5,921
Online retailing
5,714
Online-Handel
5,714
Social Web
5,064
Social web
5,064
Deutschland
5,040
Brand
5,028
Markenartikel
4,994
Germany
4,875
Online-Marketing
4,796
Einzelhandel
4,784
Internet marketing
4,767
Service quality
4,749
Dienstleistungsqualität
4,748
Retail trade
4,727
Experiment
4,105
Electronic Commerce
3,952
Werbewirkung
3,951
Advertising effects
3,936
E-commerce
3,866
Werbung
3,367
Advertising
3,351
Marketingmanagement
3,014
Marketing management
3,000
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Online availability
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Undetermined
35,841
Free
24,899
Type of publication
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Article
71,293
Book / Working Paper
35,945
Journal
150
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All
Article in journal
63,968
Aufsatz in Zeitschrift
63,968
Graue Literatur
11,211
Non-commercial literature
11,211
Arbeitspapier
9,318
Working Paper
9,318
Aufsatz im Buch
7,200
Book section
7,200
Hochschulschrift
3,781
Thesis
2,570
Collection of articles of several authors
1,413
Sammelwerk
1,413
Aufsatzsammlung
874
Conference paper
638
Konferenzbeitrag
638
Case study
474
Fallstudie
474
Bibliografie enthalten
468
Bibliography included
468
Collection of articles written by one author
426
Sammlung
426
Konferenzschrift
413
Lehrbuch
319
Textbook
260
Amtsdruckschrift
243
Government document
243
Reprint
239
Conference proceedings
214
Ratgeber
110
Guidebook
98
Systematic review
96
Übersichtsarbeit
96
Statistik
93
Statistics
78
Handbook
76
Handbuch
76
Forschungsbericht
71
Advisory report
53
Gutachten
53
Market information
53
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English
98,341
German
8,008
French
439
Polish
137
Spanish
136
Italian
102
Russian
81
Swedish
42
Portuguese
40
Dutch
39
Danish
32
Norwegian
27
Hungarian
19
Finnish
17
Czech
15
Slovak
14
Undetermined
11
Croatian
8
Bulgarian
6
Romanian
6
Serbian
4
Slovenian
3
Arabic
2
Lithuanian
2
Multiple languages
2
Ukrainian
2
Chinese
2
Bosnian
1
Valencian
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Turkish
1
Vietnamese
1
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Author
All
Han, Heesup
120
Belk, Russell W.
115
Mattila, Anna S.
107
Huber, Frank
103
Bauer, Hans H.
96
Gierl, Heribert
95
Grunert, Klaus G.
93
Herrmann, Andreas
93
Phau, Ian
90
Burmann, Christoph
88
Usman, Osly
88
Lusk, Jayson L.
85
Bagozzi, Richard P.
81
Wiedmann, Klaus-Peter
81
Sheth, Jagdish N.
78
Grewal, Dhruv
75
Loureiro, Sandra Maria Correia
75
Septianto, Felix
72
Khare, Arpita
70
Janssen, Maarten C. W.
69
Stavins, Joanna
69
Agarwal, Sumit
68
Nayga, Rodolfo M.
68
Wansink, Brian
68
Dwivedi, Yogesh Kumar
67
Chintagunta, Pradeep K.
64
Foxall, Gordon R.
64
Paul, Justin
63
Ashkanasy, Neal M.
62
Pelsmacker, Patrick de
62
Jang, Soocheong
61
Verhoef, Peter C.
61
Spann, Martin
59
Bergemann, Dirk
58
Homburg, Christian
58
Ko, Eunju
58
Esch, Franz-Rudolf
57
Krishna, Aradhna
57
Laroche, Michel
57
Walsh, Gianfranco
57
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Institution
All
National Bureau of Economic Research
776
Springer Fachmedien Wiesbaden
193
OECD
77
Verlag Dr. Kovač
42
International Energy Agency
40
IGI Global
37
American Marketing Association
36
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
25
Information Resources Management Association
25
Edward Elgar Publishing
22
Friedrich-Schiller-Universität Jena
21
European University Institute / Department of Economics
20
Nomos Verlagsgesellschaft
18
Universität Mannheim
18
Nordic Council of Ministers
16
Christian-Albrechts-Universität zu Kiel
15
Haufe-Lexware GmbH & Co. KG
15
INSEAD
15
Robert Schuman Centre for Advanced Studies
14
Springer International Publishing
13
Erasmus Research Institute of Management
12
RWTH Aachen
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
11
Österreichisches Institut für Wirtschaftsforschung
11
Deutschland / Bundeswehr / Universität Hamburg
10
Europäische Kommission
10
Europäische Kommission / Gemeinsame Forschungsstelle
10
Gesellschaft für Ökologische Kommunikation mbH
10
Organisation for Economic Co-operation and Development
10
Shaker Verlag
10
Technische Universität Braunschweig
10
Center for Economic Research <Tilburg>
9
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Helmut-Schmidt-Universität
9
Peter Lang GmbH
9
Axel-Springer-Verlag
8
Campus Verlag
8
Centro studi investimenti sociali
8
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Published in...
All
Journal of business research : JBR
2,243
Journal of retailing and consumer services
2,014
International journal of hospitality management
887
NBER working paper series
770
International journal of consumer studies
768
Psychology & marketing
722
Working paper / National Bureau of Economic Research, Inc.
639
Journal of consumer research : JCR ; an interdisciplinary bimonthly
626
NBER Working Paper
591
Management science : journal of the Institute for Operations Research and the Management Sciences
527
SpringerLink / Bücher
488
The journal of brand management : an international journal
486
The journal of product & brand management
483
Tourism management : research, policies, practice
442
European journal of operational research : EJOR
436
Asia Pacific journal of marketing and logistics
417
Journal of travel and tourism marketing
397
European journal of marketing : EJM
396
Journal of marketing research : JMR
391
Journal of revenue and pricing management
384
Journal of business ethics : JOBE
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of marketing management : MM
348
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
341
Journal of retailing
341
Journal of marketing
330
Marketing letters : a journal of research in marketing
330
Cogent business & management
329
Journal of international consumer marketing
324
Journal of marketing communications
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
316
Economics letters
315
International journal of production economics
310
Discussion paper / Centre for Economic Policy Research
309
International journal of industrial organization
306
Journal of consumer behaviour : an international research review
305
The journal of consumer marketing
305
International journal of contemporary hospitality management
303
International journal of retail & distribution management
301
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,671
EconStor
856
RePEc
769
BASE
111
OLC EcoSci
45
Other ZBW resources
21
USB Cologne (business full texts)
18
ArchiDok
3
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date (oldest first)
1
Why customers intend to use express delivery services
Setiyawati, Sri
;
Haryanto, Budhi
- In:
Inventi impact: supply chain & logistics
(
2017
)
2
,
pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
Saved in:
2
The impacts of store price image and brand image on repurchase intention with customer satisfaction as mediation : a study on Transmart Mx Mall Malang
Lucky, Octhavian Sukmartha
;
Aisjah, Siti
;
Ningrum, …
-
2023
Persistent link: https://www.econbiz.de/10014281625
Saved in:
3
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
4
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
5
Price image consequences
Lombart, Cindy
;
Louis, Didier
;
Labbé-Pinlon, Blandine
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 107-116
Persistent link: https://www.econbiz.de/10011434109
Saved in:
6
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
7
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
Is the simple price premium that simple?
Shi, Yuying
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012026891
Saved in:
9
Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
Saved in:
10
An investigation into consumer search and evaluation behaviour : effect of brand name and price perceptions
Sharma, Kavita
;
Garg, Shivani
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011582060
Saved in:
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