Narrow search
Showing 1 - 10 of 858
Cover Image
Measure twice and cut once : the carpenter's rule still applies
Kamakura, Wagner A. - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 237-243
Persistent link: https://www.econbiz.de/10011312243
Cover Image
Construct heterogeneity and proliferation in advertising research
Bergkvist, Lars; Langner, Tobias - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1286-1302
Persistent link: https://www.econbiz.de/10012200378
Cover Image
Gamifying a personality measure by converting it into a story : convergence, incremental prediction, faking, and reactions
Landers, Richard N.; Collmus, Andrew B. - In: International journal of selection and assessment : IJSA 30 (2022) 1, pp. 145-156
Persistent link: https://www.econbiz.de/10013163708
Cover Image
Perspectives : four steps toward more valid and comparable self-report measures in advertising research
Bergkvist, Lars; Langner, Tobias - In: International journal of advertising : the review of … 39 (2020) 5, pp. 738-755
Persistent link: https://www.econbiz.de/10012260255
Cover Image
Measuring leader behaviour : evidence for a "big five" model of leadership
Langford, Peter H.; Dougall, Cameron B.; Parkes, Louise P. - In: Leadership & organization development journal 38 (2017) 1, pp. 126-144
Persistent link: https://www.econbiz.de/10011690603
Cover Image
Measuring affective well-being at work using short-form scales : implications for affective structures and participant instructions
Russell, Emma; Daniels, Kevin - In: Human relations 71 (2018) 11, pp. 1478-1507
Persistent link: https://www.econbiz.de/10011914048
Cover Image
Welcome to the desert of the real : reality, realism, measurement, and C-OAR-SE
Lee, Nick; Cadogan, John - In: European journal of marketing : EJM 50 (2016) 11, pp. 1959-1968
Persistent link: https://www.econbiz.de/10011641421
Cover Image
Validation and comparison of the psychometric properties of the EQ-5D-3L and EQ-5D-5L instruments in Greece
Yfantopoulos, John N.; Chantzaras, Athanasios E. - In: The European journal of health economics : HEPAC ; … 18 (2017) 4, pp. 519-531
Persistent link: https://www.econbiz.de/10011868672
Cover Image
Development of a cross-cultural item bank for measuring entrepreneurial personality traits associated with venture success
Estrada-Lavilla, Raul; Ovalle-Zuleta, María Alejandra; … - In: Journal of developmental entrepreneurship : JDE 29 (2024) 1, pp. 1-34
Persistent link: https://www.econbiz.de/10014533705
Cover Image
The Agency, Resources, and Institutional Structures for Sanitation-related Empowerment (ARISE) scales : development and validation of measures of women's empowerment in urban sanit...
Sinharoy, Sheela; McManus, Shauna; Conrad, Amelia; … - In: World development : the multi-disciplinary … 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014251849