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Consumer behaviour
16
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16
International marketing
14
Internationales Marketing
14
Brand image
9
Designation of origin
9
Herkunftsbezeichnung
9
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English
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Magnusson, Peter
43
Westjohn, Stanford A.
22
Zdravkovic, Srdan
17
Miocevic, Dario
5
Kristensson, Per
4
Gelbrich, Katja
3
Amine, Lyn S.
2
Arnold, Mark J.
2
Baack, Daniel W.
2
Gäthke, Daniel
2
Ko, Eunju
2
Maertz, Carl P.
2
Moon, Byeong-joon
2
Netz, Johan
2
Peng, Yi
2
Singh, Nitish
2
Taras, Vas
2
Wästlund, Erik
2
Alvarado-Vargas, Marcelo J.
1
Boggs, David J.
1
Boyle, Brett A.
1
Brecic, Ruzica
1
Bäckström, Izabelle
1
Caprar, Dan
1
Choi, Yung Kyun
1
Dow, Douglas
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Edvardsson, Bo
1
Engen, Marit
1
Franke, George R.
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Geleilate, José Mauricio Galli
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Gummerus, Johanna
1
Harmeling, Colleen M.
1
Hassan, Ahmad
1
Hipp, Christiane
1
Hyeyoon, Jung
1
Jiménez, Alfredo
1
Koskull, Catharina von
1
Kotabe, Masaaki
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Journal of international marketing
10
International marketing review
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Handbook of research in international marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of international management
2
Journal of the Academy of Marketing Science
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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Involving customers in new service development
1
Journal of business research : JBR
1
Journal of education for business
1
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1
Journal of global marketing
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Management and information technology after digital transformation
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Management international review : mir ; journal of international business
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
The journal of product & brand management
1
The service industries journal
1
Thunderbird international business review
1
Use of science and technology in business : exploring the impact of using activity for systems, organizations, and people
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
OLC EcoSci
17
Other ZBW resources
14
RePEc
3
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1
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
2
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
3
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
4
The role of cultural intelligence in marketing adaptation and export performance
Magnusson, Peter
;
Westjohn, Stanford A.
;
Semenov, Alexey V.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 44-61
Persistent link: https://www.econbiz.de/10010233208
Saved in:
5
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
6
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
7
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
8
Meta-analysis of cultural differences: another slice at the apple
Magnusson, Peter
;
Baack, Daniel W.
;
Zdravkovic, Srdan
; …
- In:
International business review : the official journal of …
17
(
2008
)
5
,
pp. 520-532
Persistent link: https://www.econbiz.de/10003771633
Saved in:
9
Dimensions of fit between a brand and a social cause and their influence on attitudes
Zdravkovic, Srdan
;
Magnusson, Peter
;
Stanley, Sarah M.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 151-160
Persistent link: https://www.econbiz.de/10003987361
Saved in:
10
Order-of-entry effects for service firms in developing markets : an examination of multinational advertising agencies
Magnusson, Peter
;
Westjohn, Stanford A.
;
Boggs, David J.
- In:
Journal of international marketing
17
(
2009
)
2
,
pp. 23-41
Persistent link: https://www.econbiz.de/10003891535
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