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Social marketing : current issues and future challenges
Rundle-Thiele, Sharyn; Kubacki, Krzysztof; Leo, Cheryl; … - In: Contemporary issues in social marketing, (pp. 216-237). 2013
Persistent link: https://www.econbiz.de/10011431940
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Segmentation in social marketing : why we should do it more often that we currently do
Kubacki, Krzysztof; Dietrich, Timo; Rundle-Thiele, Sharyn - In: Segmentation in social marketing : process, methods and …, (pp. 1-6). 2017
Persistent link: https://www.econbiz.de/10011557761
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Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna; Rundle-Thiele, Sharyn; Kubacki, Krzysztof; … - In: Journal of strategic marketing 26 (2018) 2, pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
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Segmentation in Social Marketing : Process, Methods and Application
Dietrich, Timo (ed.); Rundle-Thiele, Sharyn (ed.);  … - 2017
This book brings together current innovative methods and approaches in segmentation theory to support more effective social marketing program design. It presents a variety of theoretical segmentation approaches alongside case studies of their application in various social marketing contexts....
Persistent link: https://www.econbiz.de/10014017476
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Segmentation in social marketing : process, methods and application
Dietrich, Timo (ed.); Rundle-Thiele, Sharyn (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011521717
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The multi-actor perspective of engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
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A dynamic framework for managing customer engagement on social media
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: Journal of business research : JBR 121 (2020), pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
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Is social media a panacea for social marketing communication? : a scoping review
Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: Health marketing quarterly 39 (2022) 3, pp. 297-313
Persistent link: https://www.econbiz.de/10013417450
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Exploring locality and college binge drinking : a Polish and Canadian perspective
Siemieniako, Dariusz; Rundle-Thiele, Sharyn; Kubacki, … - In: Young consumers : insight and ideas for responsible … 11 (2010) 4, pp. 320-329
Persistent link: https://www.econbiz.de/10008809032
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Minimizing alcohol harm : a systematic social marketing review (2000 - 2014)
Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2214-2222
Persistent link: https://www.econbiz.de/10011373087