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1
Positive psychology's mindset precursors of attitude-toward-advertising-in-general
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Turri, Anna M.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1019-1054
Persistent link: https://www.econbiz.de/10013357213
Saved in:
2
In search of value : a model of wagering intentions
Sierra, Jeremy J.
;
Hyman, Michael R.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003867497
Saved in:
3
Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
Saved in:
4
Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Torres, Ivonne M.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
Saved in:
5
Adjusting self-reported attitudinal data for mischievous respondents
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
1
,
pp. 129-145
Persistent link: https://www.econbiz.de/10009499754
Saved in:
6
Antecedents and consequences of extrinsic superstitious beliefs : a cross-cultural investigation
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Lee, Byung-Kwan
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 559-581
Persistent link: https://www.econbiz.de/10011456460
Saved in:
7
Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.
;
Taute, Harry A.
;
Hyman, Michael R.
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
Saved in:
8
Ethnic identity in advertising : a review and meta-analysis
Sierra, Jeremy J.
;
Hyman, Michael R.
;
Heiser, Robert S.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 489-513
Persistent link: https://www.econbiz.de/10009678849
Saved in:
9
Outlet mall shoppers' intentions to purchase apparel : a dual-process perspective
Sierra, Jeremy J.
;
Hyman, Michael R.
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 341-347
Persistent link: https://www.econbiz.de/10009232571
Saved in:
10
Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective
Sierra, Jeremy J.
;
Taute, Harry A.
;
Turri, Anna M.
- In:
Journal of food products marketing
21
(
2015
)
5
,
pp. 503-520
Persistent link: https://www.econbiz.de/10011432320
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