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Aggressive implementation of digitization in the modern business
Gijić, Nebojša; Dimitrijević, Oliver; Jović, Adriana - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 60 (2014) 4, pp. 227-239
Persistent link: https://www.econbiz.de/10010493144
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Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela; Abratt, Russell - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
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Marketing Solutions to the Challenges of a VUCA Environment : Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
Zarkada, Anna (ed.) - Global Marketing Conference <2023, Seoul> - 2024
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and …-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing …
Persistent link: https://www.econbiz.de/10014577588
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Marketing digital offerings is different : strategies for teaching about digital offerings in the marketing classroom
Roberts, Scott D.; Micken, Kathleen S. - In: Journal of education for business 90 (2015) 2, pp. 96-102
Persistent link: https://www.econbiz.de/10011302217
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The challenge of digital marketing
Wind, Jerry; Mahajan, Vijay - In: Digital marketing : global strategies from the world's …, (pp. 3-25). 2001
Persistent link: https://www.econbiz.de/10001599854
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Marketing in the digital age
O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed
Persistent link: https://www.econbiz.de/10001449011
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Digital strategy implementation in marketing : new performance and risks
Gerasimenko, Valentina - In: Digital strategies in a global market : navigating the …, (pp. 13-27). 2021
Persistent link: https://www.econbiz.de/10013163670
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Digital transformation of marketing strategy of Western firms in Chinese cosmetic market
Ponomareva, Elena Georgievna; Nozdrenko, Elena - In: Digital strategies in a global market : navigating the …, (pp. 229-241). 2021
Persistent link: https://www.econbiz.de/10013164206
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The Post-Pandemic Business Playbook : Customer-Centric Solutions to Help Your Firm Grow
Mintz, Ofer - 2021
1.Introduction -- 2.Section One: How and why the COVID-19 economic crisis occurred? A customer behavior-based perspective -- 3.Five phases for how customer behavior changed in response to COVID-19 -- 4.Psychological and economic explanations for why the COVID-19 economic crisis occurred -- 5....
Persistent link: https://www.econbiz.de/10012819074
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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon (ed.); Epp, Amber M. (ed.);  … - AMA Summer Academic Conference: Bridging Gaps Marketing …; … - 2020
Persistent link: https://www.econbiz.de/10012549257