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A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas; Boutsouki, Christina; Ziamou, … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
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Super Bowl ads
Hartmann, Wesley R.; Klapper, Daniel - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
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Popular music in Super Bowl commercials 2005 - 2014
Allan, David; Tryce, Stephanie A. - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
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The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo; Potter, Robert F.; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
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Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth; Varian, Hal R.; Smith, Michael D. - In: Quantitative marketing and economics : QME 15 (2017) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
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Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan; Watanabe, Nicholas Masafumi - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
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Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
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The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
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Advertising Exposure and Investor Attention : Estimates from Super Bowl Commercials
Branikas, Ioannis; Buchbinder, Gabriel - 2021
Product advertising captures the attention not only of consumers but also of investors. Constructing a measure of local … investment interest in stocks from Google searches and using the Super Bowl as an experiment, we study the effects of advertising … increases significantly for both local and non-local companies that air commercials. Non-local firms with high advertising …
Persistent link: https://www.econbiz.de/10013234452
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Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 167-170
Persistent link: https://www.econbiz.de/10011581081