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Branding in the era of Web 2.0 (and beyond)
Taylor, David (ed.); Pentina, Iryna (ed.) - 2017
Persistent link: https://www.econbiz.de/10011777341
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Is more less, or is less more? : social media's role in increasing (and reducing) information overload from news sources
Taylor, David; Pentina, Iryna - In: The dark side of social media : a consumer psychology …, (pp. 147-175). 2018
Persistent link: https://www.econbiz.de/10011740534
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Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang; Taylor, David; Wen, Chao - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
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The impact of workload, productivity, and social support on burnout among marketing faculty during the COVID-19 pandemic
Taylor, David; Frechette, Michael - In: Journal of marketing education : JME 44 (2022) 2, pp. 134-148
Persistent link: https://www.econbiz.de/10013473680
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Putting a face with a name : avatars, relationship marketing and service failure/recovery
Taylor, David G. - In: International journal of electronic marketing and … 3 (2010) 4, pp. 363-381
Persistent link: https://www.econbiz.de/10009234911
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Does Facebook usage lead to conspicuous consumption? : the role of envy, narcissism and self-promotion
Taylor, David G.; Strutton, David - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10011567082
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Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
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Predicting mobile app usage for purchasing and information-sharing
Taylor, David G.; Levin, Michael - In: International journal of retail & distribution management 42 (2014) 8, pp. 759-774
Persistent link: https://www.econbiz.de/10010391130
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Has e-marketing come of age? : modeling historical influences on post-adoption era Internet consumer behaviors
Taylor, David G.; Strutton, David - In: Journal of business research : JBR 63 (2010) 9/10, pp. 950-956
Persistent link: https://www.econbiz.de/10008652169
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Do microblog postings influence consumer perceptions of retailers' e-servicescapes?
Tran, Gina A.; Strutton, David; Taylor, David G. - In: Management research review 35 (2012) 9, pp. 818-836
Persistent link: https://www.econbiz.de/10009660474