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Better marketing for a better world
Chandy, Rajesh K.; Johar, Gita Venkataramani; Moorman, … - In: Journal of marketing 85 (2021) 3, pp. 1-9
Persistent link: https://www.econbiz.de/10012522215
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Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa; Johar, Gita Venkataramani; Berger, Jonah; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
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Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K. (ed.); Inman, Jeffrey (ed.);  … - Winter Marketing Academic Conference <2017, Orlando, Fla.>; … - 2017
Persistent link: https://www.econbiz.de/10011809219
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Innovation imprinting : why some firms beat the post-ipo innovation slump
Wies, Simone; Moorman, Christine; Chandy, Rajesh K. - In: Journal of marketing 87 (2023) 2, pp. 232-252
Persistent link: https://www.econbiz.de/10014245085
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Has research in marketing lost its way?
Roberts, John H. - In: Australasian marketing journal 18 (2010) 3, pp. 161-164
Persistent link: https://www.econbiz.de/10008653799
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A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
Roberts, John H. - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 23-25
Persistent link: https://www.econbiz.de/10009007248
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New product development in a strategic context
Roberts, John H. - In: Handbook of marketing strategy, (pp. 172-185). 2012
Persistent link: https://www.econbiz.de/10009530864
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A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H. - 1992
Persistent link: https://www.econbiz.de/10000845117
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Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H. - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
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Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H. - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 448-451
Persistent link: https://www.econbiz.de/10012212466