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1
Better marketing for a better world
Chandy, Rajesh K.
;
Johar, Gita Venkataramani
;
Moorman, …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012522215
Saved in:
2
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
3
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
4
Innovation imprinting : why some firms beat the post-ipo innovation slump
Wies, Simone
;
Moorman, Christine
;
Chandy, Rajesh K.
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 232-252
Persistent link: https://www.econbiz.de/10014245085
Saved in:
5
Has research in marketing lost its way?
Roberts, John H.
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 161-164
Persistent link: https://www.econbiz.de/10008653799
Saved in:
6
A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
Roberts, John H.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
1
,
pp. 23-25
Persistent link: https://www.econbiz.de/10009007248
Saved in:
7
New product development in a strategic context
Roberts, John H.
- In:
Handbook of marketing strategy
,
(pp. 172-185)
.
2012
Persistent link: https://www.econbiz.de/10009530864
Saved in:
8
A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H.
-
1992
Persistent link: https://www.econbiz.de/10000845117
Saved in:
9
Practice prize report : the 2016 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 685-687
Persistent link: https://www.econbiz.de/10011951147
Saved in:
10
Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
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