Narrow search
Showing 1 - 10 of 72,850
Cover Image
Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata; Von Der Osten, Flávio; Didonet, Simone … - In: Journal of nonprofit & public sector marketing 33 (2021) 1, pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
Cover Image
Political marketing
Harris, Phil (contributor) - 2010
Persistent link: https://www.econbiz.de/10008647122
Cover Image
17 years of service-dominant logic : Vargo and Lusch's contributions
Alexander Joseph Ibnu Wibowo; Ujang Sumarwan; Budi Suharjo - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 482-492
&L publications are spread across 44 scientific journals, which include marketing and non-marketing journals or those from other …
Persistent link: https://www.econbiz.de/10012888446
Cover Image
A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R. - In: Journal of macromarketing 40 (2020) 3, pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
Cover Image
Reflections on an extraordinary marketing scholar
Stewart, David W. - In: Journal of macromarketing 40 (2020) 3, pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Cover Image
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Cover Image
The Marketing of Service-Dominant Logic : A Rhetorical Approach
Miles, Christopher - 2023
Chapter 1: S-D Logic as Persuasive Discourse -- Chapter 2: Rhetorical Analysis and Marketing Texts -- Chapter 3 … a vast host of journal articles and books but has established an expanding sphere of influence across marketing … scholarship.In this book, the author uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking …
Persistent link: https://www.econbiz.de/10014435516
Cover Image
Rhetoric and the foundation of the Service-Dominant Logic
Miles, Chris - In: Journal of organizational change management 27 (2014) 5, pp. 744-755
Persistent link: https://www.econbiz.de/10010436768
Cover Image
Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.; Storbacka, Kaj - In: Marketing theory 14 (2014) 3, pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
Cover Image
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru; Koskela-Huotari, Kaisa; Vargo, … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 375-389
Persistent link: https://www.econbiz.de/10012819663