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1
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
2
Brand Communities
Hellmann, Kai-Uwe
;
Kenning, Peter
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
37
(
2008
)
11
,
pp. 609-611
Persistent link: https://www.econbiz.de/10003781679
Saved in:
3
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
4
Managing brands and customer engagement in online brand communities
Wirtz, Jochen
;
Ambtman, Anouk den
;
Bloemer, Johanna M.
; …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 223-244
Persistent link: https://www.econbiz.de/10009765063
Saved in:
5
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
6
The antecedents of consumer participation in consumption-related communities : a systematic review of prior research
Relling, Marleen
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 197-216
Persistent link: https://www.econbiz.de/10009792234
Saved in:
7
Web content analysis of online grocery shopping web sites in India
Banerjee, Arindam
;
Banerjee, Tanushri
-
2016
Persistent link: https://www.econbiz.de/10011471182
Saved in:
8
A contemporary and systematic literature review of user-centric innovation : a consumer perspective
Gamble, Jordan Robert
;
Brennan, Michael
;
McAdam, Rodney
- In:
International journal of innovation management
20
(
2016
)
1
,
pp. 1650011-1-45
Persistent link: https://www.econbiz.de/10011472836
Saved in:
9
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10010398824
Saved in:
10
Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
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