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Social media use by young Latin American consumers : an exploration

Bailey, Ainsworth Anthony; Bonifield, Carolyn M.; … - In: Journal of retailing and consumer services 43 (2018), pp. 10-19

Persistent link: https://www.econbiz.de/10011883129

Modeling consumer engagement with front line service providers

Bailey, Ainsworth Anthony; Bonifield, Carolyn M. - In: The Routledge handbook of service research insights and …, (pp. 199-213). 2020

Persistent link: https://www.econbiz.de/10012238623

Broken (promotional) promises : the impact of firm reputation and blame

Bailey, Ainsworth Anthony; Bonifield, Carolyn M. - In: Journal of marketing communications 16 (2010) 5, pp. 287-306

Persistent link: https://www.econbiz.de/10008695768

Modeling consumer engagement on social networking sites : roles of attitudinal and motivational factors

Bailey, Ainsworth Anthony; Bonifield, Carolyn M.; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012433337

Using EU-SILC to design and evaluate policies against child poverty in Spain

Arias, Alejandro; Arcarons, Albert F.; … - In: Spanish journal of statistics 1 (2019) 1, pp. 57-64

EU-SILC is an essential tool for research on social policy. This article compiles, on one hand, the applications of this survey by the Office of the High Commissioner against Child Poverty in Spain. This Office used the Spanish version of the survey on fields such as the design of a minimum...

Persistent link: https://www.econbiz.de/10012494880

Brand ageing : an analysis from a Latin American perspective

Villegas, Juliana; Guevara, Ruben; Escalante, Juan Esteban - In: Qualitative market research : an international journal 25 (2022) 1, pp. 20-42

Persistent link: https://www.econbiz.de/10013162189

Evaluating consumer response to EDLPs

Bailey, Ainsworth Anthony - In: Journal of retailing and consumer services 15 (2008) 3, pp. 211-223

Persistent link: https://www.econbiz.de/10003699456

Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers

Bailey, Ainsworth Anthony - In: Journal of marketing communications 13 (2007) 2, pp. 85-107

Persistent link: https://www.econbiz.de/10003494087

Intellectual property issues for marketers in the virtual world

Bonifield, Carolyn M.; Tomas, Amy M. - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 571-581

Persistent link: https://www.econbiz.de/10003881165

Comprehension of marketing communications among older consumers

Bonifield, Carolyn M.; Cole, Catherine A. - In: The aging consumer : perspectives from psychology and …, (pp. 175-189). 2010

Persistent link: https://www.econbiz.de/10003996989