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Cooperative advertising for competing manufacturers : the impact of long-term promotional effects

Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: International journal of production economics 184 (2017), pp. 21-32

Persistent link: https://www.econbiz.de/10011642476

Co-op supply chains with a local media company : models and analysis

Gou, Qinglong; Shao, Jing; Wang, Xin; Yu, Lili - In: Transportation research / E : an international journal 136 (2020), pp. 1-19

Persistent link: https://www.econbiz.de/10012233633

How to achieve targeted advertising with the e-commerce platform's membership system?

Li, Hu; Zhang, Weiyi; Du, Shaofu; Sun, Xiahui - In: Omega : the international journal of management science 130 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015085380

An exploration of ripple effects of advertising among major suppliers in a supply chain network

Dass, Mayukh; Reshadi, Mehrnoosh; Li, Yuewu - In: Journal of business research : JBR 169 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014468564

Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer

Li, Bo; Hou, Peng-Wen; Li, Qing-Hua - In: IMA journal of management mathematics 28 (2017) 2, pp. 259-277

Persistent link: https://www.econbiz.de/10011723272

Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer

Aust, Gerhard; Buscher, Udo - In: Central European journal of operations research : CEJOR … 24 (2016) 1, pp. 127-147

Persistent link: https://www.econbiz.de/10011665769

Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising

De Giovanni, Pietro; Karray, Salma; Martín Herrán, Guiomar - In: European journal of operational research : EJOR 272 (2019) 2, pp. 465-480

Persistent link: https://www.econbiz.de/10011942131

Stochastic cooperative advertising in a manufacturer-retailer decentralized supply channel

Ezimadu, Peter E.; Nwozo, Chukwuma R. - In: Journal of industrial engineering international 13 (2017) 1, pp. 1-12

This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the …’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players …’ advertising strategies and the long-run value of the awareness share. Further, it models the relationship between the payoffs of …

Persistent link: https://www.econbiz.de/10011563561

Mobile ad fraud : empirical patterns in publisher and advertising campaign data

Liang, Yitian; Chen, Xinlei; Chen, Yuxin; Xiao, Ping; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 265-281

Persistent link: https://www.econbiz.de/10015057436

Fighting against de-pooling effect of airport advertising spaces : a supply chain perspective

Zhao, Cui; Xiao, Yongbo; Yang, Jun; Mu, Jianliang - In: Transportation research : an international journal 186 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015078697

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