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Strategic brand planning : the...
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Chernatony, Leslie de
44
de Chernatony, Leslie
25
Buil, Isabel
12
Wallace, Elaine
8
Christodoulides, George
7
Cottam, Susan
7
De Chernatony, Leslie
7
Segal-Horn, Susan
6
Dall'Olmo Riley, Francesca
4
Drury, Susan
4
Harris, Fiona
4
Veloutsou, Cleopatra
4
Abimbola, Temi
3
Martinez, Eva
3
Martínez, Eva
3
Riley, Francesca Dall'Olmo
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Jevons, Colin
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1
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Bradley, Nigel
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Brodie, Roderick J.
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Chernatony, Leslie De
1
Coleman, Darren
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Journal of marketing management : MM
15
Journal of business research : JBR
11
The service industries journal
10
European journal of marketing : EJM
9
Journal of the Market Research Society : JMRS
5
The journal of product & brand management
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Marketing theory
2
The journal of brand management : an international journal
2
British journal of management : BJM
1
Cuadernos de economía y dirección de la empresa : CEDE
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of euro-marketing
1
Journal of general management
1
Journal of marketing communications
1
Journal of targeting, measurement and analysis for marketing
1
Management today
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
Marketing intelligence & planning
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
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The journal of services marketing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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OLC EcoSci
ECONIS (ZBW)
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Other ZBW resources
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RePEc
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USB Cologne (EcoSocSci)
8
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Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10009870705
Saved in:
2
Conceptualising and Measuring the Equity of Online Brands
Christodoulides, George
;
De Chernatony, Leslie
;
Furrer, …
- In:
Journal of marketing management : MM
22
(
2006
)
7-8
,
pp. 799-826
Persistent link: https://www.econbiz.de/10007376607
Saved in:
3
Communicating Services Brands' Values Internally and Externally
De Chernatony, Leslie
;
Cottam, Susan
;
Segal-Horn, Susan
- In:
The service industries journal
26
(
2006
)
8
,
pp. 819-836
Persistent link: https://www.econbiz.de/10007386196
Saved in:
4
Brand Extension Effects on Brand Equity: A Cross-National Study
Buil, Isabel
;
Martinez, Eva
;
de Chernatony, Leslie
- In:
Journal of euro-marketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10008267008
Saved in:
5
Creating and launching a challenger brand: a case study
de Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10008169905
Saved in:
6
Introduction: Thought leadership in brand management
Jevons, Colin
;
Veloutsou, Cleopatra
;
Christodoulides, George
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1111-1113
Persistent link: https://www.econbiz.de/10008640051
Saved in:
7
Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
Lynch, Joanne
;
de Chernatony, Leslie
- In:
Journal of marketing management : MM
23
(
2007
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008416707
Saved in:
8
Critical Issues in Brand Management
de Chernatony, Leslie
;
Abimbola, Temi
;
Cottam, Susan
- In:
Journal of marketing management : MM
23
(
2007
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008416715
Saved in:
9
Creating and launching a challenger brand: a case study
de Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1-2
,
pp. 75-90
Persistent link: https://www.econbiz.de/10008238862
Saved in:
10
Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
Lynch, Joanne
;
de Chernatony, Leslie
- In:
Journal of marketing management : MM
23
(
2007
)
1-2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10007901933
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