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Wedel, Michel
66
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16
Leeflang, Peter S. H.
8
Kamakura, Wagner A.
7
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6
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Journal of marketing research : JMR
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of marketing
3
MSI reports : working paper series
3
Economics letters
2
Journal of applied econometrics
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of econometrics
2
Marketing research : a magazine of management and applications
2
Operations research, Management science : OR MS ; the international literature digest
2
Statistica Neerlandica : journal of the Netherlands Society for Statistics and Operations Research
2
Applied economics
1
European journal of operational research : EJOR
1
International journal of business and emerging markets : IJBEM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of behavioral decision making
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
Marketing : journal of research and management
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
ECONIS (ZBW)
254
RePEc
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BASE
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USB Cologne (EcoSocSci)
6
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1
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Opinion Leaders' Role in Innovation Diffusion: A Simulation Study
van Eck, Peter S.
;
Jager, Wander
;
Leeflang, Peter S. H.
- In:
The journal of product innovation management : an …
28
(
2011
)
2
,
pp. 187-204
Persistent link: https://www.econbiz.de/10008821116
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2
Cross-category demand effects of price promotions
Leeflang, Peter S. H.
;
Parreño-Selva, Josefa
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 572-587
Persistent link: https://www.econbiz.de/10009977657
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3
Getting marketing back in the boardroom : understanding the drivers of marketing's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter S. H.
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10009893503
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4
A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter S. H.
;
Natter, Martin
; …
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10009893547
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5
Accountability as a main ingredient of getting marketing back in the board room
Verhoef, Peter C.
;
Leeflang, Peter S. H.
- In:
Marketing Review St. Gallen : die neue …
28
(
2011
)
3
,
pp. 26-32
Persistent link: https://www.econbiz.de/10009854101
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6
Diffusion of franchising as an innovation of managerial organization
Ruiz Conde, Enar
;
Leeflang, Peter S. H.
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 65-75
Persistent link: https://www.econbiz.de/10009075861
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7
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter S. H.
- In:
Applied economics
45
(
2013
)
24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010053596
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8
Changing consumer markets and marketing in China
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter S. H.
- In:
International journal of business and emerging markets …
4
(
2012
)
4
,
pp. 328-351
Persistent link: https://www.econbiz.de/10010058094
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Leveraging Missing Ratings to Improve Online Recommendation Systems
Ying, Yuanping
;
Feinberg, Fred
;
Wedel, Michel
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 355-365
Persistent link: https://www.econbiz.de/10007270434
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10
Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction
Kamakura, Wagner A.
;
Wedel, Michel
;
de Rosa, Fernando
; …
- In:
International journal of research in marketing : IJRM ; …
20
(
2003
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10006170792
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