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Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
Krishnamurthy, Parthasarathy; Sujan, Mita - In: Journal of consumer research : JCR ; an … 26 (1999) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10006666372
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A Provider-Cost-Patron-Effort Schema for Classifying Products
Hyman, Michael R.; Sharma, Varinder M.; Krishnamurthy, … - In: Journal of the Academy of Marketing Science 23 (1995) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10006154907
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Counterfactual Thinking and Advertising Responses
Krishnamurthy, Parthasarathy; Sivaraman, Anuradha - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 650-658
Persistent link: https://www.econbiz.de/10006655417
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Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control
Krishnamurthy, Parthasarathy; Prokopec, Sonja - In: Journal of consumer research : JCR ; an … 37 (2010) 1, pp. 68-80
Persistent link: https://www.econbiz.de/10008419984
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Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility
Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2008) 5, pp. 696-705
Persistent link: https://www.econbiz.de/10007906631
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Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments
Baumgartner, Hans; Sujan, Mita; Padgett, Dan - In: Journal of marketing research : JMR 34 (1997) 2, pp. 219-232
Persistent link: https://www.econbiz.de/10006674475
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Skill-based versus effort-based task difficulty: A task-analysis approach to the role of specific emotions in motivating difficult actions
Passyn, Kirsten; Sujan, Mita - In: Journal of consumer psychology : the official journal … 22 (2012) 3, pp. 461-469
Persistent link: https://www.econbiz.de/10009988711
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Preparing for the adoption of the new arrival
Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: GfK marketing intelligence review (2009) 2, pp. 16-23
Persistent link: https://www.econbiz.de/10009893802
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Self-Accountability Emotions and Fear Appeals: Motivating Behavior
Passyn, Kristen; Sujan, Mita - In: Journal of consumer research : JCR ; an … 32 (2006) 4, pp. 583-589
Persistent link: https://www.econbiz.de/10007223080
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Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: Journal of marketing research : JMR 45 (2008) 3, pp. 320-336
Persistent link: https://www.econbiz.de/10008052523