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Choosing Among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
Meuter, Matthew L.; Bitner, Mary Jo; Ostrom, Amy L.; … - In: Journal of marketing 69 (2005) 2, pp. 61-83
Persistent link: https://www.econbiz.de/10005922642
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Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters
Meuter, Matthew L.; Ostrom, Amy L.; Roundtree, Robert I.; … - In: Journal of marketing 64 (2000) 3, pp. 50-64
Persistent link: https://www.econbiz.de/10005957433
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The influence of technology anxiety on consumer use and experiences with self-service technologies
Meuter, Matthew L.; Ostrom, Amy L.; Bitner, Mary Jo; … - In: Journal of business research : JBR 56 (2003) 11, pp. 899-906
Persistent link: https://www.econbiz.de/10006720217
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The determinants of consumers’ online shopping cart abandonment
Cadwallader, Susan; Jarvis, Cheryl Burke; Bitner, Mary Jo; … - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 240-251
Persistent link: https://www.econbiz.de/10008392814
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Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications
Cadwallader, Susan; Jarvis, Cheryl Burke; Bitner, Mary Jo; … - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-219
Persistent link: https://www.econbiz.de/10008392816
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Implementing Successful Self-Service Technologies
Bitner, Mary Jo; Ostrom, Amy L.; Meuter, Matthew L. - In: The Executive : an Academy of Management Publication 16 (2002) 4, pp. 96
Persistent link: https://www.econbiz.de/10007034827
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The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.; McCabe, Deborah Brown; Howley, … - In: Journal of marketing theory and practice 18 (2010) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10009884942
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Learning Why We Buy: An Experiential Project for the Consumer Behavior Course
Morgan, Felicia N.; McCabe, Deborah Brown - In: Journal of marketing education : JME 34 (2012) 2, pp. 140-156
Persistent link: https://www.econbiz.de/10010002006
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Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites
Ward, James C.; Ostrom, Amy L. - In: Journal of consumer research : JCR ; an … 33 (2006) 2, pp. 220-230
Persistent link: https://www.econbiz.de/10007295111
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The effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.; Iacobucci, Dawn - In: The journal of services marketing 12 (1998) 4-5, pp. 362-378
Persistent link: https://www.econbiz.de/10007349444