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Melewar, T.C.
42
Gupta, Suraksha
11
Saunders, John
4
Argyriou, Evmorfia
3
Balabanis, George
3
Bourlakis, Michael
3
Alwi, Sharifah Faridah Syed
2
Czinkota, Michael
2
Grant, Susan
2
Karaosmanoglu, Elif
2
Knight, Joseann
2
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2
Mui, Helene
2
Roslin, Rosmimah Mohd
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Gupta, S.
1
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1
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1
Kitchen, Philip J.
1
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1
Lim, Lynn L.K.
1
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1
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1
Melewar, T C
1
Melewar, T. C.
1
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1
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1
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European journal of marketing : EJM
6
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6
Journal of general management
5
Management decision : MD
5
Journal of world business : JWB
4
International marketing review
3
Journal of global marketing
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
The European business journal
2
Asia Pacific journal of marketing and logistics
1
EuroMed journal of business
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
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87
ECONIS (ZBW)
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Transfer of brand knowledge in business-to-business markets: a qualitative study
Gupta, Suraksha
;
Melewar, T.C.
;
Bourlakis, Michael
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 395-404
Persistent link: https://www.econbiz.de/10008423807
Saved in:
2
Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation
Melewar, T.C.
;
Gupta, Suraksha
;
Czinkota, Michael
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10010133815
Saved in:
3
Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha
;
Czinkota, Michael
;
Melewar, T.C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10010133816
Saved in:
4
The expanding role of intangible assets of the brand
Gupta, Suraksha
;
Grant, Susan
;
Melewar, T.C.
- In:
Management decision : MD
46
(
2008
)
5-6
,
pp. 948
Persistent link: https://www.econbiz.de/10008077278
Saved in:
5
The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
Melewar, T.C.
;
Mui, Helene
;
Gupta, Suraksha
;
Knight, Joseann
- In:
Marketing intelligence & planning
26
(
2008
)
4-5
,
pp. 405-415
Persistent link: https://www.econbiz.de/10008099977
Saved in:
6
The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
Melewar, T.C.
;
Mui, Helene
;
Gupta, Suraksha
;
Knight, Joseann
- In:
Marketing intelligence & planning
26
(
2008
)
4
,
pp. 405-415
Persistent link: https://www.econbiz.de/10008065381
Saved in:
7
The expanding role of intangible assets of the brand
Gupta, Suraksha
;
Grant, Susan
;
Melewar, T.C.
- In:
Management decision : MD
46
(
2008
)
6
,
pp. 948
Persistent link: https://www.econbiz.de/10008068092
Saved in:
8
A relational insight of brand personification in business-to-business markets
Gupta, Suraksha
;
Melewar, T C
;
Bourlakis, Michael
- In:
Journal of general management
35
(
2010
)
4
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008440260
Saved in:
9
EU enlargement : a case study of branding standardisation
Melewar, T. C.
;
Hayday, David
;
Gupta, Suraksha
;
Cohen, …
- In:
EuroMed journal of business
3
(
2008
)
2
,
pp. 179-201
Persistent link: https://www.econbiz.de/10009890601
Saved in:
10
Sustainability as corporate culture of a brand for superior performance
Gupta, Suraksha
;
Kumar, V.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 311-320
Persistent link: https://www.econbiz.de/10010133818
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