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Morwitz, Vicki G.
23
Chakravarti, Amitav
6
Ülkümen, Gülden
5
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3
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3
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of marketing research : JMR
5
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
3
International journal of forecasting
2
Journal of business research : JBR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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OLC EcoSci
ECONIS (ZBW)
67
RePEc
14
Other ZBW resources
5
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1
Malleable conjoint partworths: How the breadth of response scales alters price sensitivity
Chakravarti, Amitav
;
Grenville, Andrew
;
Morwitz, Vicki G.
; …
- In:
Journal of consumer psychology : the official journal …
23
(
2013
)
4
,
pp. 515-525
Persistent link: https://www.econbiz.de/10010181350
Saved in:
2
The Neglect of Prescreening Information
Chakravarti, Amitav
;
Janiszewski, Chris
;
Ülkümen, Gülden
- In:
Journal of marketing research : JMR
43
(
2006
)
4
,
pp. 642-653
Persistent link: https://www.econbiz.de/10007301087
Saved in:
3
Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates
Ülkümen, Gülden
;
Thomas, Manoj
;
Morwitz, Vicki G.
- In:
Journal of consumer research : JCR ; an …
35
(
2008
)
2
,
pp. 245-256
Persistent link: https://www.econbiz.de/10008085098
Saved in:
4
Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level
Ülkümen, Gülden
;
Cheema, Amar
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 958-970
Persistent link: https://www.econbiz.de/10010011258
Saved in:
5
Personal Relevance and Mental Simulation Amplify the Duration Framing Effect
Ülkümen, Gülden
;
Thomas, Manoj
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 194-206
Persistent link: https://www.econbiz.de/10010100759
Saved in:
6
The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats
Chakravarti, Amitav
;
Xie, Jinhong
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 224-236
Persistent link: https://www.econbiz.de/10006640224
Saved in:
7
The Influence of Generic Advertising on Brand Preferences
Chakravarti, Amitav
;
Janiszewski, Chris
- In:
Journal of consumer research : JCR ; an …
30
(
2004
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10006647714
Saved in:
8
The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations
Chakravarti, Amitav
;
Janiszewski, Chris
- In:
Journal of consumer research : JCR ; an …
30
(
2003
)
2
,
pp. 244-258
Persistent link: https://www.econbiz.de/10006649530
Saved in:
9
Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison
Mehta, Ravi
;
Hoegg, JoAndrea
;
Chakravarti, Amitav
- In:
Journal of consumer research : JCR ; an …
38
(
2011
)
3
,
pp. 535-555
Persistent link: https://www.econbiz.de/10009335180
Saved in:
10
The Price of "Free"-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
Chandran, Sucharita
;
Morwitz, Vicki G.
- In:
Journal of consumer research : JCR ; an …
33
(
2006
)
3
,
pp. 384-392
Persistent link: https://www.econbiz.de/10007398863
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