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Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K. - In: Review of marketing research 10 (2013), pp. 11-16
Persistent link: https://www.econbiz.de/10010185772
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Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K. - In: Review of marketing research 7 (2010), pp. 13-28
Persistent link: https://www.econbiz.de/10009957647
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Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - In: Review of marketing research 8 (2011), pp. 159-207
Persistent link: https://www.econbiz.de/10009957653
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The call center couple : India's new middle class
Sheth, Jagdish - In: Journal of Indian business research 1 (2009) 1, pp. 10-13
Persistent link: https://www.econbiz.de/10009931188
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Marketing innovation: a resource-based view of international and local firms
Gupta, Suraksha; Malhotra, Naresh - In: Marketing intelligence & planning 31 (2013) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010121858
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Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment.
Mathwick, Charla; Malhotra, Naresh; Rigdon, Edward - In: Journal of retailing 77 (2001) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10006621069
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Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective
Ndubisi, Nelson Oly; Malhotra, Naresh; Wah, Chan Kok - In: Journal of international consumer marketing 21 (2009) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10008241068
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Relationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective
Ndubisi, Nelson Oly; Malhotra, Naresh; Wah, Chan Kok - In: Journal of international consumer marketing 21 (2008) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10008172378
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The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N. - In: Marketing theory 11 (2011) 4, pp. 503-505
Persistent link: https://www.econbiz.de/10009870768
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Customer reactions to conflict management : a review and empirical evidence from two service industries
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Miller, Gina L. - In: Review of marketing research 10 (2013), pp. 63-96
Persistent link: https://www.econbiz.de/10010185770