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Customer Equity: An Integral Part of Financial Reporting
Wiesel, Thorsten; Skiera, Bernd; Villanueva, Julián - In: Journal of marketing 72 (2008) 2, pp. 1-14
Persistent link: https://www.econbiz.de/10008153429
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Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
Schulze, Christian; Skiera, Bernd; Wiesel, Thorsten - In: Journal of marketing 76 (2012) 2, pp. 17-33
Persistent link: https://www.econbiz.de/10009840021
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Practice Prize Paper-Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression
Wiesel, Thorsten; Pauwels, Koen; Arts, Joep - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 604-612
Persistent link: https://www.econbiz.de/10009252667
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My customers are better than yours! : on reporting customer equity
Wiesel, Thorsten; Skiera, Bernd; Villanueva, Julian - In: GfK marketing intelligence review 2 (2010) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10009893805
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H.A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-25
Persistent link: https://www.econbiz.de/10009846340
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Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens; Verhoef, Peter - In: GfK marketing intelligence review 3 (2011) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10009893828
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Number 1-2 - The effectiveness of direct response radio commercials: Results of a field experiment in The Netherlands
Verhoef, Peter C.; Hoekstra, Janny C.; Aalst, Marcel van - In: European journal of marketing : EJM 34 (2000) 1-2, pp. 143-155
Persistent link: https://www.econbiz.de/10006094644
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Successful customer value management: Key lessons and emerging trends
Verhoef, Peter C.; Lemon, Katherine N. - In: European management journal : publ. twice a year for … 31 (2013) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10010067588
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The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian; Frenzen, Heiko; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10010098522
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Loyalty Programmes: Current Knowledge and Research Directions*
Dorotic, Matilda; Bijmolt, Tammo H.A.; Verhoef, Peter C. - In: International journal of management reviews : IJMR 14 (2012) 3, pp. 217-238
Persistent link: https://www.econbiz.de/10010002215