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Maintenance person or architect? The role of academic advertising research in building better understanding
Kerr, Gayle; Schultz, Don - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 547-569
Persistent link: https://www.econbiz.de/10008708341
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An inside-out approach to integrated marketing communication: An international analysis
Kerr, Gayle; Schultz, Don; Patti, Charles; Kim, Ilchul - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 511-548
Persistent link: https://www.econbiz.de/10008112557
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IMC: New horizon-false dawn for a marketplace in turmoil?
Kitchen, Philip; Schultz, Don - In: Journal of marketing communications 15 (2009) 2, pp. 197-204
Persistent link: https://www.econbiz.de/10008270444
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Integrated Marketing Communications in U.S. Advertising Agencies
Schultz, Don; Kitchen, Philip J. - In: Journal of advertising research 37 (1997) 5, pp. 7-18
Persistent link: https://www.econbiz.de/10006525015
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Will agencies ever "get" (or understand) IMC?
Kitchen, Philip J.; Schultz, Don E.; Kim, Ilchul; Han, … - In: European journal of marketing : EJM 38 (2004) 11-12, pp. 1417-1436
Persistent link: https://www.econbiz.de/10006078814
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A Response to "Theoretical Concept or Management Fashion?" - The authors of this response to the preceding article on IMC by Cornelissen and Lock agree with the concern but disagre...
Schultz, Don E.; Kitchen, Philip J. - In: Journal of advertising research 40 (2000) 5, pp. 17-21
Persistent link: https://www.econbiz.de/10006514509
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SPECIAL SECTION ON IMC - A Multi-Country Comparison of the Drive for IMC - In less than a decade IMC has affected clients and agencies throughout the world. This study compares and...
Kitchen, Philip J.; Schultz, Don E. - In: Journal of advertising research 39 (1999) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10006519581
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Integrated Marketing Communication: Practice Leads Theory
Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546
Persistent link: https://www.econbiz.de/10008163238
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IMC - A UK Ad' Agency Perspective
Kitchen, Philip J.; Schultz, Don E. - In: Journal of marketing management : MM 14 (1998) 5, pp. 465-486
Persistent link: https://www.econbiz.de/10006992541
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Apples, oranges and fruit salad: A Delphi study of the IMC educational mix
Kerr, Gayle - In: Journal of marketing communications 15 (2009) 2, pp. 119-138
Persistent link: https://www.econbiz.de/10008270448