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Advertising Spending Efficiency of Beauty-Care Product Companies: Comparison Between Local Companies and Multinational Companies in the U.S. Market
Ye, Lan; Cheong, Yunjae - In: Journal of global marketing 25 (2012) 5, pp. 262-281
Persistent link: https://www.econbiz.de/10010104519
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B ORGANIZATIONAL BEHAVIOR - Developing virtual environments for industrial training - Bf:130
Lin, Fuhua; Ye, Lan; Duffy, Vincent G.; Su, Chuan-Jun - In: Operations research, Management science : OR MS ; the … 42 (2002) 5, pp. 515-516
Persistent link: https://www.econbiz.de/10006508197
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Examining the Chinese Approach to Crisis Management: Cover-Ups, Saving Face, and Taking the Upper Level Line
Ye, Lan; Pang, Augustine - In: Journal of marketing channels : ... distribution … 18 (2011) 4, pp. 247-279
Persistent link: https://www.econbiz.de/10009340339
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The current practices in food advertising: The usage and effectiveness of different advertising claims
Kim, Kihan; Cheong, Yunjae; Zheng, Lu - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 527-554
Persistent link: https://www.econbiz.de/10008274063
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A Frontier Analysis for Advertising Budgeting: Benchmarking Efficient Advertisers
Kim, Kihan; Cheong, Yunjae - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 91-105
Persistent link: https://www.econbiz.de/10008346599
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BEYOND REACH AND FREQUENCY The Power of Reach and Frequency in the Age of Digital Advertising: Offline and Online Media Demand Different Metrics
Cheong, Yunjae; de Gregorio, Federico; Kim, Kihan - In: Journal of advertising research 50 (2010) 4, pp. 403-416
Persistent link: https://www.econbiz.de/10008818234
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Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
Cheong, Yunjae; Eakin, Tim; Leckenby, John - In: International journal of advertising : the quarterly … 40 (2011) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10009976457
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Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralisation in budgeting and its relations to budget size and allocat...
Cheong, Yunjae; Kim, Kihan; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 143-162
Persistent link: https://www.econbiz.de/10010085860
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The State of Media Planning Research: A 16-Year Assessment, 19922007
Cheong, Yunjae; Kim, Kihan - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 227-248
Persistent link: https://www.econbiz.de/10009999435
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Information content of Super Bowl commercials 20012009
Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: Journal of marketing communications 18 (2012) 4, pp. 249-265
Persistent link: https://www.econbiz.de/10010013480