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15
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Cheong, Yunjae
13
Kim, Kihan
10
Ye, Lan
3
Eakin, Tim
2
Kim, Hyuksoo
2
Leckenby, John
2
Ahn, Dohyun
1
Duffy, Vincent G.
1
Lin, Fuhua
1
Pang, Augustine
1
Stout, Patricia A
1
Su, Chuan-Jun
1
Zheng, Lu
1
de Gregorio, Federico
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International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
3
International journal of sports marketing & sponsorship
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of global marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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OLC EcoSci
ECONIS (ZBW)
31
Other ZBW resources
6
RePEc
2
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1
Advertising Spending Efficiency of Beauty-Care Product Companies: Comparison Between Local Companies and Multinational Companies in the U.S. Market
Ye, Lan
;
Cheong, Yunjae
- In:
Journal of global marketing
25
(
2012
)
5
,
pp. 262-281
Persistent link: https://www.econbiz.de/10010104519
Saved in:
2
B ORGANIZATIONAL BEHAVIOR - Developing virtual environments for industrial training - Bf:130
Lin, Fuhua
;
Ye, Lan
;
Duffy, Vincent G.
;
Su, Chuan-Jun
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 515-516
Persistent link: https://www.econbiz.de/10006508197
Saved in:
3
Examining the Chinese Approach to Crisis Management: Cover-Ups, Saving Face, and Taking the Upper Level Line
Ye, Lan
;
Pang, Augustine
- In:
Journal of marketing channels : ... distribution …
18
(
2011
)
4
,
pp. 247-279
Persistent link: https://www.econbiz.de/10009340339
Saved in:
4
The current practices in food advertising: The usage and effectiveness of different advertising claims
Kim, Kihan
;
Cheong, Yunjae
;
Zheng, Lu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 527-554
Persistent link: https://www.econbiz.de/10008274063
Saved in:
5
A Frontier Analysis for Advertising Budgeting: Benchmarking Efficient Advertisers
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 91-105
Persistent link: https://www.econbiz.de/10008346599
Saved in:
6
BEYOND REACH AND FREQUENCY The Power of Reach and Frequency in the Age of Digital Advertising: Offline and Online Media Demand Different Metrics
Cheong, Yunjae
;
de Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10008818234
Saved in:
7
Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
Cheong, Yunjae
;
Eakin, Tim
;
Leckenby, John
- In:
International journal of advertising : the quarterly …
40
(
2011
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10009976457
Saved in:
8
Advertising and promotion budgeting during volatile economic conditions: Factors influencing the level of decentralisation in budgeting and its relations to budget size and allocat...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10010085860
Saved in:
9
The State of Media Planning Research: A 16-Year Assessment, 19922007
Cheong, Yunjae
;
Kim, Kihan
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 227-248
Persistent link: https://www.econbiz.de/10009999435
Saved in:
10
Information content of Super Bowl commercials 20012009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-265
Persistent link: https://www.econbiz.de/10010013480
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