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The nature of NPD and role flexibility of R&D-marketing in a fast growing high-tech setting
Jin, Zhongqi - In: R & D management 31 (2001) 3, pp. 275-286
Persistent link: https://www.econbiz.de/10006619474
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ARTICLES - How Product Newness Influences 'Learning and Probing' and the Linearity of its Development Process
Jin, Zhongqi - In: Creativity and innovation management 9 (2000) 1, pp. 21-45
Persistent link: https://www.econbiz.de/10007241507
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Innovativeness and performance: evidence from manufacturing sectors
Jin, Zhongqi; Hewitt-Dundas, Nola; Thompson, Nicholas J. - In: Journal of strategic marketing 12 (2004) 4, pp. 255
Persistent link: https://www.econbiz.de/10007228543
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Playing the game of catching-up: global strategy building in a Chinese company
Zhu, Yi; Lynch, Richard; Jin, Zhongqi - In: Asia Pacific business review 17 (2011) 4, pp. 511-534
Persistent link: https://www.econbiz.de/10009341921
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Towards a globalized communications strategy: perceptions from New Zealand
Kitchen, Philip James; Eagle, Lynne - In: Marketing intelligence & planning 20 (2002) 3, pp. 174-184
Persistent link: https://www.econbiz.de/10006974063
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Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha; Navare, Jyoti; Melewar, T.C. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10008814590
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Transfer of brand knowledge in business-to-business markets: a qualitative study
Gupta, Suraksha; Melewar, T.C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-404
Persistent link: https://www.econbiz.de/10008423807
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A relational insight of brand personification in business-to-business markets
Gupta, Suraksha; Melewar, T C; Bourlakis, Michael - In: Journal of general management 35 (2010) 4, pp. 65-77
Persistent link: https://www.econbiz.de/10008440260
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EU enlargement : a case study of branding standardisation
Melewar, T. C.; Hayday, David; Gupta, Suraksha; Cohen, … - In: EuroMed journal of business 3 (2008) 2, pp. 179-201
Persistent link: https://www.econbiz.de/10009890601
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Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation
Melewar, T.C.; Gupta, Suraksha; Czinkota, Michael - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10010133815