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Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping?
Ghazali, Ezlika; Mutum, Dilip; Mahbob, Nurul Azlinawatee - In: International journal of electronic marketing and … 1 (2006) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10007297371
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An exploratory study of the implementation of customer relationship management by Malaysian automobile distributors
Ishak, Nor Khomar; Mutum, Dilip; Ghazali, Ezlika; Fan, … - In: Journal for international business and entrepreneurship … 3 (2006/08) 1/2, pp. 41-56
Persistent link: https://www.econbiz.de/10009887417
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Ethnic advertising: adolescents' attitudes towards target and non-target advertisements
Butt, Muhammad Mohsin; Run, Ernest Cyril de - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 189-204
Persistent link: https://www.econbiz.de/10008454133
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Attitudes towards offensive advertising : Malaysian Muslims' views
De Run, Ernest Cyril; Butt, Muhammad Mohsin; Fam, Kim-shyan - In: Journal of Islamic marketing : JIMA 1 (2010) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10009956380
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Can after sale service generate brand equity?
Ahmad, Sajjad; Butt, Muhammad Mohsin - In: Marketing intelligence & planning 30 (2012) 3, pp. 307-324
Persistent link: https://www.econbiz.de/10009969133
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A critical model of brand experience consequences
Shamim, Amjad; Butt, Muhammad Mohsin - In: Asia Pacific journal of marketing and logistics 25 (2013) 1, pp. 102-117
Persistent link: https://www.econbiz.de/10010063334
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Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context
Butt, Muhammad Mohsin; Aftab, Muhammad - In: The international journal of bank marketing : IJBM 31 (2013) 1, pp. 6-23
Persistent link: https://www.econbiz.de/10010070530
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How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility
Jahanzeb, Sadia; Fatima, Tasneem; Butt, Muhammad Mohsin - In: The international journal of bank marketing : IJBM 31 (2013) 2, pp. 126-141
Persistent link: https://www.econbiz.de/10010083089
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Intention to choose Halal products : the role of religiosity
Mukhtar, Arshia; Butt, Muhammad Mohsin - In: Journal of Islamic marketing : JIMA 3 (2012) 2, pp. 108-120
Persistent link: https://www.econbiz.de/10010008760
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Can ethnically targeted advertising work for malay adolescents? : the moderating role of the strength of ethnic identity
Butt, Muhammad Mohsin; Run, Ernest Cyril de - In: Asian Academy of Management journal : AAMJ 17 (2012) 1, pp. 13-39
Persistent link: https://www.econbiz.de/10010058630