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BUSINESS MARKET ORIENTATION: HOW TO OVERCOME THE ORGANISATIONAL BARRIERS TO ITS IMPLEMENTATION

Álvarez González, Luis Ignacio; Vázquez Casielles, … - In: Alta dirección 41 (2005) 241-242, pp. 101

Persistent link: https://www.econbiz.de/10007300158

El consumidor frente al Euro : el efecto ilusión monetaria a medio plazo

Álvarez Álvarez, B.; Vázquez Casielles, Rodolfo - In: Investigaciones europeas de Dirección y Economía de … 13 (2007) 3, pp. 77-92

The present paper analyses the influence the introduction of the euro has had on the buying process developed by the consumer. The first aim pursued is to determine the effect of its coming into force on the formation of the reference prices estimated by the consumer. The second aim is to carry...

Persistent link: https://www.econbiz.de/10009958231

The role of commtiment perceived by the consumer in service industries

Suárez Álvarez, Leticia; Vázquez Casielles, Rodolfo; … - In: Management research : the journal of the Iberoamerican … 7 (2008/09) 2, pp. 141-157

Persistent link: https://www.econbiz.de/10009886881

Satisfaction with service recovery: Perceived justice and emotional responses

del Río-Lanza, Ana Belén; Vázquez-Casielles, Rodolfo; … - In: Journal of business research : JBR 62 (2009) 8, pp. 775-781

Persistent link: https://www.econbiz.de/10008250658

Explaining customer satisfaction with complaint handling

Varela-Neira, Concepción; Vázquez-Casielles, Rodolfo; … - In: The international journal of bank marketing : IJBM 28 (2010) 2, pp. 88-113

Persistent link: https://www.econbiz.de/10008383966

Lack of preferential treatment: effects on dissatisfaction after a service failure

Varela-Neira, Concepción; Vázquez-Casielles, Rodolfo; … - In: Journal of service management 21 (2010) 1, pp. 45-69

Persistent link: https://www.econbiz.de/10008386131

Perceived justice of service recovery strategies: Impact on customer satisfaction and quality relationship This research was carried out within the framework of the research projec...

Vázquez-Casielles, Rodolfo; Suárez Álvarez, Leticia; … - In: Psychology & marketing 27 (2010) 5, pp. 487-510

Persistent link: https://www.econbiz.de/10008402946

Las agencias de viaje virtuales : ¿cómo analizar la calidad de e-servicio y sus efectos sobre la satisfacción del cliente?

Vázquez-Casielles, Rodolfo; Río-Lanza, Ana Belén del; … - In: Universia business review : revista trimestral de … 24 (2009), pp. 122-142

Persistent link: https://www.econbiz.de/10009947945

The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability: An Analysis of Interpersonal and Non-Interpersonal Factors

Vázquez-Casielles, Rodolfo; Suárez-Álvarez, Leticia; … - In: Journal of advertising research 53 (2013) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10010105389

Organizational learning and market orientation: interface and effects on performance

Santos-Vijande, María Leticia; Sanzo-Pérez, María José - In: Industrial marketing management : the international … 34 (2005) 3, pp. 187-202

Persistent link: https://www.econbiz.de/10007782393