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Muzellec, Laurent
6
Lambkin, Mary
3
Durand, Thomas
2
Lambkin, Mary C.
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Lynn, Theodore
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European journal of marketing : EJM
2
Revue française de gestion : hommes et techniques
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
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Journal of strategic marketing
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ECONIS (ZBW)
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1
Comment certaines organisations innovent dans la durée
Ronteau, Sébastien
;
Durand, Thomas
- In:
Revue française de gestion : hommes et techniques
195
(
2009
)
5
,
pp. 111-139
Persistent link: https://www.econbiz.de/10008710385
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2
Comment certaines organisations innovent dans la durée
Ronteau, Sébastien
;
Durand, Thomas
- In:
Revue française de gestion : hommes et techniques
(
2009
)
195
,
pp. 111-138
Persistent link: https://www.econbiz.de/10008285300
Saved in:
3
Corporate rebranding: destroying, transferring or creating brand equity?
Muzellec, Laurent
;
Lambkin, Mary
- In:
European journal of marketing : EJM
40
(
2006
)
7
,
pp. 803-824
Persistent link: https://www.econbiz.de/10007271133
Saved in:
4
Branding in fictional and virtual environments: Introducing a new conceptual domain and research agenda
Muzellec, Laurent
;
Lynn, Theodore
;
Lambkin, Mary
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 811-827
Persistent link: https://www.econbiz.de/10009976994
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5
Fancy a coffee with Friends in 'Central Perk'? Reverse product placement, fictional brands and purchase intention
Muzellec, Laurent
;
Kanitz, Christopher
;
Lynn, Theodore
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10010165502
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6
Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland
Muzellec, Laurent
;
Lambkin, Mary
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 283-300
Persistent link: https://www.econbiz.de/10008091834
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7
Corporate branding and brand architecture : a conceptual framework
Muzellec, Laurent
;
Lambkin, Mary C.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10009870709
Saved in:
8
Leveraging brand equity in business-to-business mergers and acquisitions
Lambkin, Mary C.
;
Muzellec, Laurent
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1234-1240
Persistent link: https://www.econbiz.de/10009794112
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