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The effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.; Iacobucci, Dawn - In: The journal of services marketing 12 (1998) 4-5, pp. 362-378
Persistent link: https://www.econbiz.de/10007349444
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Trade Promotions: A Call for a More Rational Approach
Zerrillo, Philip; Iacobucci, Dawn - In: Business horizons 38 (1995) 4, pp. 69-76
Persistent link: https://www.econbiz.de/10006214137
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Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration
Wulf, Kristof De; Odekerken-Schröder, Gaby; Iacobucci, Dawn - In: Journal of marketing 65 (2001) 4, pp. 33-50
Persistent link: https://www.econbiz.de/10005947035
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HBR CASE STUDY: THE QUALITY IMPROVEMENT CUSTOMERS DIDN'T WANT
Iacobucci, Dawn - In: Harvard business review : HBR 74 (1996) 1, pp. 20-39
Persistent link: https://www.econbiz.de/10005989627
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Consumer Trade-Offs and the Evaluation of Services
Ostrom, Amy; Iacobucci, Dawn - In: Journal of marketing 59 (1995) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10005997287
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Results on the Standard Error of the Coefficient Alpha Index of Reliability
Duhachek, Adam; Coughlan, Anne T.; Iacobucci, Dawn - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 294-301
Persistent link: https://www.econbiz.de/10006876990
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Brand diagnostics: Mapping branding effects using consumer associative networks
Henderson, Geraldine R.; Iacobucci, Dawn; Calder, Bobby J. - In: European journal of operational research : EJOR 111 (1998) 2, pp. 306-327
Persistent link: https://www.econbiz.de/10006669393
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New Media Interactive Advertising vs Traditional Advertising - The current hype on "interactive advertising" is that it will change the world as we know it. This study explores the...
Bezjian-Avery, Alexa; Calder, Bobby; Iacobucci, Dawn - In: Journal of advertising research 38 (1998) 4, pp. 23-32
Persistent link: https://www.econbiz.de/10006521989
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Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction
Moon, Sangkil; Bergey, Paul K; Iacobucci, Dawn - In: Journal of marketing 74 (2010) 1, pp. 108-108
Persistent link: https://www.econbiz.de/10008347417
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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Whan Park, C; MacInnis, Deborah J; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10008716276