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Multicultural marketing : selling to a diverse America
Rossman, Marlene L. - 1994 - 1. print.
Persistent link: https://www.econbiz.de/10004192591
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Lebensstilanalysen in der strategischen Marktforschung
Reeb, Marianne - 1998
Persistent link: https://www.econbiz.de/10004351012
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Verhaltensrisiken in der Vermögensverwaltung und im Kreditgeschäft
Nyberg, Minka N. - 1998
Persistent link: https://www.econbiz.de/10004378868
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Data driven approaches for market segmentation and consumer profiling
Krycha, Karl A. - 1998
Persistent link: https://www.econbiz.de/10004594037
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 2004 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004778842
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Lifestyle market segmentation
Cahill, Dennis J. - 2006
Persistent link: https://www.econbiz.de/10004870866
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10004886536
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Milieuspezifisches Marketing für Biolebensmittel : Lebensstil als Grundlage der Marktsegmentierung
Steimer, Isabelle - 2006
Persistent link: https://www.econbiz.de/10004891789
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The glittering silver market : the rise of elderly consumers in Asia
Wong, Yuwa Hedrick- - 2007
Persistent link: https://www.econbiz.de/10004503352