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Strategic marketing management cases
Cravens, David W.; Lamb, Charles William; Crittenden, … - 2002 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004748456
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Place branding : glocal, virtual and physical identities, constructed, imagined and experienced
Govers, Robert; Go, Frank M. - 2009
Persistent link: https://www.econbiz.de/10004942290
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Big strategies for small business : exceptional projects in Europe
Gögl, Hans-Joachim (contributor) - 2008
Persistent link: https://www.econbiz.de/10004937371
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Cases in bank strategic management and marketing
Channon, Derek F. - 1986
Persistent link: https://www.econbiz.de/10004054125
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Marketing mistakes and successes
Hartley, Robert F. - 2004 - 9. ed.
Persistent link: https://www.econbiz.de/10004492061
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Marketing
Stokes, David - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10004742712
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Understanding marketing : a European casebook
Phillips, Celia M. (contributor); Pruyn, Ad (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10004711266
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The marketing casebook : cases and concepts
Dibb, Sally - 2002 - 2. ed., reprint.
Persistent link: https://www.econbiz.de/10004799701
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Marketing mistakes and successes
Hartley, Robert F. - 2001 - 8. ed.
Persistent link: https://www.econbiz.de/10004777401