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The practice of market research : an introduction
MacGivern, Yvonne - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10004920706
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The practice of market and social research : an introduction
MacGivern, Yvonne - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004844006
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Marketing research essentials
McDaniel, Carl D. - 2006 - 5. ed.
Persistent link: https://www.econbiz.de/10004857842
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Marketing research : measurement and methos ; a text with cases
Tull, Donald S.; Hawkins, Del I. - 1984 - 3. ed
Persistent link: https://www.econbiz.de/10004919470
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Marketing research essentials
McDaniel, Carl D. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10004889836
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Why people buy things they don't need : understanding and predicting consumer behavior
Danziger, Pamela N. - 2004
Persistent link: https://www.econbiz.de/10004800411
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Fundamentals of business marketing research
Reid, David A. (contributor); Plank, Richard E. (contributor) - 2004
Persistent link: https://www.econbiz.de/10004485133
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Essentials of marketing research
Kumar, V. (contributor) - 2. ed.
Persistent link: https://www.econbiz.de/10004718993
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.; Netemeyer, Richard G. - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004053168
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Marketing research : methodological foundations
Iacobucci, Dawn; Churchill, Gilbert A. - 2010 - Internat. ed., 10. ed.
Persistent link: https://www.econbiz.de/10004950491