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Services marketing
Zeithaml, Valarie A.; Bitner, Mary Jo - 1996 - 1. ed.
Persistent link: https://www.econbiz.de/10004302695
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Designing a winning service strategy : [7th Annual Service Marketing Conference proceedings]
Bitner, Mary Jo (contributor) - 1989
Persistent link: https://www.econbiz.de/10004144690
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Special issue: Service marketing
Bitner, Mary Jo (contributor)
Persistent link: https://www.econbiz.de/10004338155
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo - 2003 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004777902
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2009 - 5. ed.
Persistent link: https://www.econbiz.de/10004912361
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Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. - 2013 - 6. ed.
Persistent link: https://www.econbiz.de/10009599843