//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"usbk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social coupons as a marketing...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingforschung
7
Lehrbuch
3
Kundenmanagement
2
Beziehungsmanagement
1
Einführung
1
Marketing research
1
Marktforschung
1
Messung
1
Profit
1
more ...
less ...
Type of publication
All
Book / Working Paper
10
Type of publication (narrower categories)
All
Bibliographie
1
Language
All
English
9
Undetermined
1
Author
All
Kumar, V.
10
Aaker, David A.
6
Day, George S.
6
Reinartz, Werner J.
1
Published in...
All
Foundations and trends in marketing : FTMKT
1
Source
All
USB Cologne (EcoSocSci)
ECONIS (ZBW)
267
OLC EcoSci
99
RePEc
30
Other ZBW resources
16
EconStor
1
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Managing customers for profit : strategies to increase profits and build loyalty
Kumar, V.
-
2008
Persistent link: https://www.econbiz.de/10004898730
Saved in:
2
Customer lifetime value : the path ot profitability
Kumar, V.
-
2008
Persistent link: https://www.econbiz.de/10004951145
Saved in:
3
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1995
-
5. ed.
Persistent link: https://www.econbiz.de/10004255067
Saved in:
4
Customer relationship management : a databased approach
Kumar, V.
;
Reinartz, Werner J.
-
2006
Persistent link: https://www.econbiz.de/10004480179
Saved in:
5
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2004
-
8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10004539406
Saved in:
6
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
1998
-
6. ed.
Persistent link: https://www.econbiz.de/10004377290
Saved in:
7
Essentials of marketing research
Kumar, V.
(
contributor
)
-
2. ed.
Persistent link: https://www.econbiz.de/10004718993
Saved in:
8
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2001
-
7. ed.
Persistent link: https://www.econbiz.de/10004731750
Saved in:
9
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
1999
Persistent link: https://www.econbiz.de/10004053202
Saved in:
10
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
-
2006
-
9. ed.
Persistent link: https://www.econbiz.de/10004881208
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->