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Managing customers for profit : strategies to increase profits and build loyalty
Kumar, V. - 2008
Persistent link: https://www.econbiz.de/10004898730
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Customer lifetime value : the path ot profitability
Kumar, V. - 2008
Persistent link: https://www.econbiz.de/10004951145
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10004255067
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Customer relationship management : a databased approach
Kumar, V.; Reinartz, Werner J. - 2006
Persistent link: https://www.econbiz.de/10004480179
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2004 - 8. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10004539406
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1998 - 6. ed.
Persistent link: https://www.econbiz.de/10004377290
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Essentials of marketing research
Kumar, V. (contributor) - 2. ed.
Persistent link: https://www.econbiz.de/10004718993
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2001 - 7. ed.
Persistent link: https://www.econbiz.de/10004731750
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10004053202
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2006 - 9. ed.
Persistent link: https://www.econbiz.de/10004881208