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In search of stupidity : over 20 years of high-tech marketing disasters
Chapman, Merrill R. - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004716929
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The internationalisation of software and computer services
1989
Persistent link: https://www.econbiz.de/10004063156
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Marketing und Vertrieb in der DV : erfolgreicher Absatz im Beratungs- und Softwaregeschäft ; Praxis, Beispiele, Empfehlungen
Rohr, Stefan; Streicher, Heinz - 1994
Persistent link: https://www.econbiz.de/10004183384
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Global marketing management : a strategic perspective
Toyne, Brian; Walters, Peter George Pakenham - 1989 - 2. [Dr.]
Persistent link: https://www.econbiz.de/10004085938
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Global marketing management : cases and readings
Buzzell, Robert D. (contributor) - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10004190432
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Marketing management : an Asian perspective
Kotler, Philip (contributor) - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004552661
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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 1998
Persistent link: https://www.econbiz.de/10004355955
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Global marketing management
Kotabe, Masaaki; Helsen, Kristiaan - 2011 - 5. ed., international student version
Persistent link: https://www.econbiz.de/10004398604