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~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Corporate social responsibility
64
Corporate Social Responsibility
56
Marketingmanagement
42
Marketing management
40
Marketing
35
Consumer behaviour
29
Relationship marketing
29
Konsumentenverhalten
27
Brand management
21
B-to-B-Marketing
20
Beziehungsmarketing
20
Business-to-business marketing
20
Markenführung
20
Bibliometrics
19
Bibliometrie
19
Stakeholder
19
Welt
17
World
17
Supply chain
16
USA
16
United States
16
Public relations
14
Sustainability
14
Communication
13
Corporate reputation
13
Firmenimage
13
Lieferkette
13
Nachhaltigkeit
13
Betriebliche Wertschöpfung
11
Lieferantenmanagement
11
Strategic management
11
Strategisches Management
11
Supplier relationship management
11
Value creation
11
Brand image
10
Großbritannien
10
Kommunikation
10
Markenimage
10
Marketing theory
10
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Undetermined
7
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Article
11
Book / Working Paper
3
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Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatzsammlung
2
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
14
Author
All
Kitchen, Philip J.
8
Lindgreen, Adam
5
Maon, François
3
Vanhamme, Joëlle
3
Mardon, Rebecca
2
Melewar, T. C.
2
Shaalan, Ahmed
2
Sharifah Faridah Syed Alwi
2
Tourky, Marwa
2
Angell, Robert J.
1
Balmer, John M.T.
1
Beverland, Michael
1
Blumrodt, Jens
1
Dean, Dianne
1
Dickinson-Delaporte, Sonio
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Kanso, Ali M.
1
Kitchen, Philip
1
Mardon, R
1
Memery, Juliet
1
Nelson, Richard Alan
1
Panopoulos, Anastasios
1
Papasolomou, Ioanna
1
Sabova, Maria
1
Shaalan, Ahmed S.
1
Stoian, Maria-Cristina
1
Swaen, Valérie
1
Tourky, Marwa E.
1
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European journal of marketing : EJM
2
Journal of business research : JBR
2
A gower book
1
Corporate reputation review : an international journal
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of management reviews : IJMR
1
Journal of business strategy
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
14
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14
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1
Corporate reputation
Kitchen, Philip
- In:
Handbook of corporate communication and public …
,
(pp. 265-276)
.
2004
Persistent link: https://www.econbiz.de/10002559680
Saved in:
2
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
3
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
4
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
5
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
6
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
7
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
8
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
9
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
10
Corporate social responsibility
Lindgreen, Adam
;
Swaen, Valérie
- In:
International journal of management reviews : IJMR
12
(
2010
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10003939533
Saved in:
1
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