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The impact of public relations on the pharmaceutical industry : a case study of living like you campaign
Hasenmeyer, Virginia; Topić, Martina - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 58-68
Persistent link: https://www.econbiz.de/10011881387
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The complexity of healthcare communication during a health crisis
Diepenhorst, Joel; Harrison, Paul - In: Consumption, Production, and Entrepreneurship in the …, (pp. 179-204). 2022
Persistent link: https://www.econbiz.de/10013274166
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Healthcare systems and corporate social responsibility communication : a comparative analysis between Malta and India
Tomaselli, Gianpaolo; Garg, Lalit; Gupta, Vipul; … - In: Journal of global information management : an official … 26 (2018) 4, pp. 52-66
Persistent link: https://www.econbiz.de/10011940312
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Online corporate social responsibility communication : an emerging country's perspective
Appiah, Kingsley Opoku; Amankwah, Mary Asare; Asamoah, … - In: Journal of communication management : an international … 20 (2016) 4, pp. 396-411
Persistent link: https://www.econbiz.de/10011645670
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Achieving consumer trust on Twitter via CSR communication
Kollat, Jana; Farache, Francisca - In: The journal of consumer marketing 34 (2017) 6, pp. 505-514
Persistent link: https://www.econbiz.de/10011814482
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Linking public participation and decision making through risk communication
McComas, Katherine A.; Arvai, Joseph; Besley, John C. - In: Handbook of risk and crisis communication, (pp. 364-385). 2009
Persistent link: https://www.econbiz.de/10003771365
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We need to talk about strategy : how to conduct effective strategic dialogue
Bourgoin, Alaric; Marchessaux, François; Bencherki, Nicolas - In: Business horizons 61 (2018) 4, pp. 587-597
Persistent link: https://www.econbiz.de/10011883626
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Relation influence
Rantakari, Heikki - 2017
of projects. The agent is biased in favor of implementation and no credible communication is possible in a one …-shot setting. In a repeated setting, the fear of losing future influence can sustain informative communication, but the agent …
Persistent link: https://www.econbiz.de/10011800617
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Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Siano, Alfonso; Palazzo, Maria - In: Journal of communication management : an international … 19 (2015) 1, pp. 102-116
Persistent link: https://www.econbiz.de/10010531057
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Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages
Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10011448050