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~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Corporate reputation
25
Firmenimage
25
Marketing management
23
Marketingmanagement
23
Reputation
20
Consumer behaviour
17
Brand management
16
Konsumentenverhalten
16
Markenführung
16
Communication
13
Brand image
11
Corporate culture
11
Kommunikation
11
Markenimage
11
Marketing
11
Unternehmenskultur
11
Großbritannien
10
United Kingdom
10
Highly skilled workers
9
Hochqualifizierte Arbeitskräfte
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Migrant workers
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Public relations
9
Personality psychology
8
Persönlichkeitspsychologie
8
Strategic management
8
Strategisches Management
8
Theorie
8
Theory
8
USA
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United States
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Arbeitsmigranten
7
Führungsstil
7
Leadership style
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Relationship marketing
7
Advertising
6
Beziehungsmarketing
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Marketing theory
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English
9
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Kitchen, Philip J.
8
Melewar, T. C.
2
Shaalan, Ahmed
2
Sharifah Faridah Syed Alwi
2
Tourky, Marwa
2
Balmer, John M.T.
1
Blumrodt, Jens
1
Dean, Dianne
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Kanso, Ali M.
1
Kitchen, Philip
1
Nelson, Richard Alan
1
Panopoulos, Anastasios
1
Papasolomou, Ioanna
1
Sabova, Maria
1
Shaalan, Ahmed S.
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Stoian, Maria-Cristina
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Tourky, Marwa E.
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Journal of business research : JBR
2
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Handbook of corporate communication and public relations : pure and applied
1
Journal of business strategy
1
Journal of marketing communications
1
Journal of promotion management : JPM
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Qualitative market research : an international journal
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ECONIS (ZBW)
9
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1
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
2
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
3
Corporate reputation
Kitchen, Philip
- In:
Handbook of corporate communication and public …
,
(pp. 265-276)
.
2004
Persistent link: https://www.econbiz.de/10002559680
Saved in:
4
The Tour de France : corporate sponsorships and doping accusations
Blumrodt, Jens
;
Kitchen, Philip J.
- In:
Journal of business strategy
36
(
2015
)
2
,
pp. 41-48
Persistent link: https://www.econbiz.de/10011309569
Saved in:
5
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
6
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
7
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
8
BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.
;
Nelson, Richard Alan
;
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
Saved in:
9
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
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