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The history of marketing thought: a teaching reflection

Domegan, Christine - In: Journal of historical research in marketing 2 (2010) 4, pp. 457-466

Persistent link: https://www.econbiz.de/10008809031

Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought

Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456

Persistent link: https://www.econbiz.de/10008809043

Teaching the history of marketing thought : an approach

Shaw, Eric H. - In: Journal of historical research in marketing 7 (2015) 2, pp. 256-271

Persistent link: https://www.econbiz.de/10011376222

Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction

Dixon, Donald F. - In: Journal of historical research in marketing 3 (2011) 1, pp. 10-28

Persistent link: https://www.econbiz.de/10008936953

Sustainability as megatrend : two schools of macromarketing thought

Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264

Persistent link: https://www.econbiz.de/10010402644

Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought

Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62

Persistent link: https://www.econbiz.de/10011883307

Marketization and foucault

Özgün, Aras; Dholakia, Nikhilesh; Atik, Deniz - In: Global business review 18 (2017) 3, pp. 191-202

Persistent link: https://www.econbiz.de/10011745526

Why and how to teach the history of economic thought : economics as historically produced knowledge

Cohen, Avi Jonathan; Emmett, Ross B. - 2011

This draft chapter for the Elgar International Handbook on Teaching and Learning Economics is intended to give advice to instructors who might be teaching a history of economic thought course to undergraduates for the first time or who have perhaps been teaching for a while but would like to...

Persistent link: https://www.econbiz.de/10011603570

Our obsolete marketing mentality : George Fisk, meet Karl Polanyi

Benton, Raymond - In: Journal of macromarketing 41 (2021) 1, pp. 88-103

Persistent link: https://www.econbiz.de/10012485419

The contribution of the Harvard Business School to management control : 1908 - 1980

Zeff, Stephen A. - In: Journal of management accounting research : JMAR 20 (2008), pp. 175-208

Persistent link: https://www.econbiz.de/10003897295

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