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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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The role of the buyer in mass merchandising
Belden, Donald L. - 1971
Persistent link: https://www.econbiz.de/10000556181
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The people motivators : consumer and sales incentives in modern marketing
Turner, Howard M. - 1973
Persistent link: https://www.econbiz.de/10000556695
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Marketing: management and social change
Hartley, Robert F. - 1972
Persistent link: https://www.econbiz.de/10000556982
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Consumer behavior : implications for marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 1983 - Rev. ed
Persistent link: https://www.econbiz.de/10000595080
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Marketing Management Viewpoints : Commentary and readings
Walters, Sherwood George; Sweet, Morris L.; Snider, Max D. - 1970 - 2. ed
Persistent link: https://www.econbiz.de/10000596203
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Handbook of consumer motivations : the psychology of the world of objects
Dichter, Ernest - 1964
Persistent link: https://www.econbiz.de/10000608384