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Advertising
Werbung
7
Game theory
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Marketing
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Optimal control
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Spieltheorie
5
Nash equilibrium
4
Theorie
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Theory
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Goodwill
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Kontrolltheorie
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goodwill
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new product introduction
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optimal control
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Mathematics Subject Classification 2000: Primary: 49N90
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Minimum time
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Preismanagement
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Secondary: 90B60
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advertising
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non-linear programming
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Age-structured models
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Grosset, Luca
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Buratto, Alessandra
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Viscolani, Bruno
3
Cesaretto, Rudy
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De Giovanni, Pietro
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Faggian, Silvia
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Roberti, Paolo
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Vicolani, Bruno
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Central European Journal of Operations Research
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Decisions in economics and finance : DEF ; a journal of applied mathematics
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IMA journal of management mathematics
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ECONIS (ZBW)
7
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1
Strategic pricing and advertising in the presence of a counterfeiter
Buratto, Alessandra
;
Grosset, Luca
;
Zaccour, Georges
- In:
IMA journal of management mathematics
27
(
2016
)
3
,
pp. 397-418
Persistent link: https://www.econbiz.de/10011593259
Saved in:
2
A communication mix for an event planning: a linear quadratic approach
Buratto, Alessandra
;
Grosset, Luca
- In:
Central European Journal of Operations Research
14
(
2006
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10008515663
Saved in:
3
Advertising coordination games of a manufacturer and a retailer while introducing a new product
Buratto, Alessandra
;
Grosset, Luca
;
Viscolani, Bruno
- In:
TOP: An Official Journal of the Spanish Society of …
15
(
2007
)
2
,
pp. 307-321
Persistent link: https://www.econbiz.de/10005598398
Saved in:
4
Consignment contracts with cooperative programs and price discount mechanisms in a dynamic supply chain
Buratto, Alessandra
;
Cesaretto, Rudy
;
De Giovanni, Pietro
- In:
International journal of production economics
218
(
2019
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012132798
Saved in:
5
Advertising a product to face a competitor entry : a differential game approach
Buratto, Alessandra
;
Wrzaczek, Stefan
- In:
Decisions in economics and finance : DEF ; a journal of …
41
(
2018
)
2
,
pp. 463-487
Persistent link: https://www.econbiz.de/10011997959
Saved in:
6
Age-structured linear-state differential games
Grosset, Luca
;
Vicolani, Bruno
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 269-278
Persistent link: https://www.econbiz.de/10011503297
Saved in:
7
A goodwill model with predatory advertising
Grosset, Luca
;
Roberti, Paolo
;
Viscolani, Bruno
- In:
Operations research letters
39
(
2011
)
6
,
pp. 419-422
Persistent link: https://www.econbiz.de/10009404718
Saved in:
8
Optimal advertising strategies with age-structured goodwill
Faggian, Silvia
;
Grosset, Luca
- In:
Mathematical methods of operations research
78
(
2013
)
2
,
pp. 259-284
Persistent link: https://www.econbiz.de/10010205314
Saved in:
9
A dynamic advertising model in a vaccination campaign
Grosset, Luca
;
Viscolani, Bruno
- In:
Central European journal of operations research
29
(
2021
)
2
,
pp. 737-751
Persistent link: https://www.econbiz.de/10012543015
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