A heavily used competitive tactic in the grocery business is the weekly advertising of price reductions in newspaper inserts and store fliers. Store managers commonly believe that advertisements of price reductions and loss leaders help to build store traffic by diverting customers from...

In paid search advertising on the Internet, marketers can bid for search engines to serve their text ads in response to keyword searches that are either generic or branded. A generic keyword does not contain branded words, e.g., quot;Hotels LAquot;; a branded keyword does, e.g., quot;Hilton...

In paid search advertising on Internet search engines, advertisers bid for specific keywords, e.g. quot;Rental Cars LAX,quot; to display a text ad in the sponsored section of the search results page. The advertiser is charged when a user clicks on the ad. Many of the keywords in paid search...