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The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements
Sukumaran, Alagirisamy Kamatchi Subbiah - In: International journal of business information systems : … 39 (2022) 1, pp. 116-132
Persistent link: https://www.econbiz.de/10012887873
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The cost of ignorance : reputational mark-up in the markte for Tuscan red wines
Persson, Karl Gunnar (contributor); Sharp, Paul (contributor) - 2007
Persistent link: https://www.econbiz.de/10003497841
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The cost of ignorance : reputational mark-up in the market for Tuscan red wines
Pedersen, Maja Uhre; Sharp, Paul - In: International journal of wine business research 34 (2022) 2, pp. 257-277
Persistent link: https://www.econbiz.de/10013361900
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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243
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Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant; Sternthal, Brian - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
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The effect of perceived message choice on persuasion
Schlosser, Ann E.; Shavitt, Sharon - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 290-301
Persistent link: https://www.econbiz.de/10003883890
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Special issue on public health issues influenced by consumer choice
Levy, Marian (contributor) - 2011
Persistent link: https://www.econbiz.de/10008908855
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Partial comparative messages in competition
Teng, Ching-i; Chang, Chung-chau; Lai, Jeng-yu - In: British journal of management : BJM 20 (2009) 2, pp. 158-171
Persistent link: https://www.econbiz.de/10003855990
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The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective
Lee, Byung-kwan; Lee, Wei-na - In: Psychology & marketing 28 (2011) 4, pp. 360-387
Persistent link: https://www.econbiz.de/10008989363
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On the dangers of pulling a fast one : advertisement disclaimer speed, brand trust, and purchase intention
Herbst, Kenneth C.; Finkel, Eli J.; Allan, David; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 909-919
Persistent link: https://www.econbiz.de/10009501082