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~subject:"Advertising"
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Haptische Reize in der Markenk...
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Advertising
Consumer behaviour
83,145
Konsumentenverhalten
80,665
Experiment
44,031
Theorie
21,035
Theory
20,743
Brand management
17,681
Markenführung
17,267
Relationship marketing
9,839
Beziehungsmarketing
9,805
Markenimage
9,291
Brand image
9,238
Werbewirkung
8,004
Advertising effects
7,778
USA
7,539
United States
7,247
Spieltheorie
6,793
Game theory
6,649
Deutschland
6,569
Markenartikel
6,407
Brand
6,340
Online-Marketing
6,244
Internet marketing
6,202
Germany
6,142
Customer satisfaction
6,006
Social Web
5,987
Social web
5,980
Perception
5,882
Kundenzufriedenheit
5,826
Online-Handel
5,760
Online retailing
5,748
Wahrnehmung
5,353
Werbung
5,078
Service quality
4,704
Dienstleistungsqualität
4,648
Einzelhandel
4,532
Retail trade
4,475
Vertrauen
4,236
Confidence
4,186
Emotion
4,078
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935
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Septianto, Felix
28
Eisend, Martin
27
Kaiser, Harry M.
26
Pelsmacker, Patrick de
23
Gierl, Heribert
21
Taylor, Charles Raymond
21
Rosengren, Sara
19
Dahlén, Micael
17
Diehl, Sandra
17
Yoon, Sukki
17
Dens, Nathalie
15
Stafford, Marla Royne
15
Yoon, Hye Jin
15
Terlutter, Ralf
14
Chan, Kara
13
Wilbur, Kenneth C.
13
Ford, John B.
12
Hudders, Liselot
12
Mueller, Barbara
12
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Sahni, Navdeep S.
12
Wilson, Rick T.
12
Evans, Nathaniel J.
11
Jerath, Kinshuk
11
Torres, Ivonne M.
11
Wilson, Christopher
11
Wu, Linwan
11
Bellman, Steven
10
Campbell, Colin L.
10
Choi, Yung Kyun
10
Dave, Dhaval
10
Malik, Garima
10
Poels, Karolien
10
Puntoni, Stefano
10
Saffer, Henry
10
Sayedi, Amin
10
Boerman, Sophie C.
9
Buijzen, Moniek
9
Chang, Chingching
9
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National Bureau of Economic Research
16
Springer Fachmedien Wiesbaden
14
Axel-Springer-Verlag
8
American Marketing Association
5
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
American association of Advertising Agencies
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Herbert von Halem Verlag
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
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Published in...
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International journal of advertising : the review of marketing communications
181
Journal of advertising research
141
Journal of business research : JBR
136
International journal of advertising : the quarterly review of marketing communications
135
Journal of marketing communications
124
Journal of advertising : official publication of the American Academy of Advertising
117
Journal of advertising
74
Journal of promotion management : JPM
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
Journal of promotion management : innovations in planning and applied research
58
Journal of retailing and consumer services
49
International journal of internet marketing and advertising : IJIMA
46
Psychology & marketing
46
European journal of marketing : EJM
39
Journal of current issues and research in advertising : JCIRA
39
Health marketing quarterly
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of Consumer Marketing
33
Journal of marketing research : JMR
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of current issues and research in advertising
27
Marketing letters : a journal of research in marketing
27
Young consumers : insight and ideas for responsible marketers
27
Journal of global marketing
26
Journal of marketing
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of business ethics : JOBE
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of international consumer marketing
23
Journal of historical research in marketing
22
SpringerLink / Bücher
22
Asia Pacific journal of marketing and logistics
21
International journal of consumer studies
21
Quantitative marketing and economics : QME
21
Strategic Direction
20
European journal of operational research : EJOR
19
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
European Journal of Marketing
18
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Source
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ECONIS (ZBW)
4,900
Other ZBW resources
148
USB Cologne (EcoSocSci)
16
EconStor
8
RePEc
4
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date (oldest first)
1
The influence of alcohol on advertising
perception
and recall during a sports viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
Saved in:
2
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
3
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
4
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
5
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
6
How to promote quality
perception
: brand advertising or geographical indication?
Yue, Chengyan
;
Marette, Stéphan
;
Beghin, John C.
- In:
Nontariff measures with market imperfections : trade …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10009789620
Saved in:
7
It looks green : effects of green visuals in advertising on Chinese consumers' brand
perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
8
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
9
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
10
The effect of perceived advertising effort on brand
perception
: implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
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