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~subject:"Advertising"
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МОДЕЛИ ПОВЕДЕНИЯ ПОТРЕБИТЕЛЕЙ:...
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Subject
All
Advertising
Konsumentenverhalten
78,429
Consumer behaviour
78,422
Customer satisfaction
13,748
Kundenzufriedenheit
13,542
Beziehungsmarketing
11,059
Relationship marketing
11,057
Theorie
8,942
Theory
8,939
Service quality
7,704
Dienstleistungsqualität
7,673
Brand management
7,431
Markenführung
7,429
Markenimage
6,649
Brand image
6,637
Online retailing
5,576
Online-Handel
5,574
USA
4,798
United States
4,744
Social Web
4,688
Social web
4,688
Online-Marketing
4,410
Internet marketing
4,400
Brand
4,214
Einzelhandel
4,210
Markenartikel
4,170
Retail trade
4,161
Deutschland
3,970
Germany
3,912
Electronic Commerce
3,728
E-commerce
3,651
Werbewirkung
3,510
Advertising effects
3,501
Emotion
3,446
Experiment
3,340
Werbung
2,844
Viral marketing
2,821
Virales Marketing
2,821
Private consumption
2,798
Privater Konsum
2,797
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Online availability
All
Undetermined
1,409
Free
540
Type of publication
All
Article
2,204
Book / Working Paper
634
Journal
13
Other
1
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All
Article in journal
2,110
Aufsatz in Zeitschrift
2,110
Graue Literatur
128
Non-commercial literature
128
Arbeitspapier
103
Working Paper
103
Aufsatz im Buch
85
Book section
85
Hochschulschrift
42
Collection of articles of several authors
30
Sammelwerk
30
Thesis
30
Aufsatzsammlung
18
Konferenzschrift
18
Conference paper
14
Konferenzbeitrag
14
Lehrbuch
9
Textbook
8
Bibliografie enthalten
7
Bibliography included
7
Conference proceedings
6
Market information
6
Marktinformation
6
Case study
5
Collection of articles written by one author
5
Fallstudie
5
Sammlung
5
Reprint
4
Bibliografie
2
Festschrift
2
Interview
2
Bibliographie
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
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1
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1
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1
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1
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1
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English
2,769
German
82
Undetermined
4
Russian
3
Arabic
1
Bulgarian
1
French
1
Norwegian
1
Portuguese
1
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Author
All
Septianto, Felix
21
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Chan, Kara
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Quach, Sara
8
Stafford, Marla Royne
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Shin, Jiwoong
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Yoon, Hye Jin
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
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Institution
All
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
6
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
University of California at Berkeley
1
Universität Bremen
1
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Published in...
All
International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
103
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Journal of advertising : official publication of the American Academy of Advertising
35
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
23
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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Source
All
ECONIS (ZBW)
2,841
USB Cologne (EcoSocSci)
5
BASE
3
RePEc
3
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1
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1
The impact of deceptive advertising of skin-whitening creams on undergraduate female students
Mumtaz, Faiza
- In:
Perspectives of innovations, economics and business : PIEB
19
(
2019
)
2
,
pp. 141-
Persistent link: https://www.econbiz.de/10012098567
Saved in:
2
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
3
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
4
Effect of family environment on adolescent compulsive buying : mediating role of self-esteem
Singh, Rashmi
;
Nayak, Jogendra Kumar
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 396-419
Persistent link: https://www.econbiz.de/10011583327
Saved in:
5
Direct to consumer advertising of robotic heart bypass surgery : effectiveness, patient satisfaction and clinical outcomes
Kiani, Soroosh
;
Kurian, Dinesh
;
Henkin, Stanislav
; …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 358-375
Persistent link: https://www.econbiz.de/10011643421
Saved in:
6
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
Saved in:
7
Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
Saved in:
8
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
9
Investigating the impact of advertising on customers’ behavioral intentions : a case of agriculture bank
Mandan, Momeni
;
Hossein, Safarzadeh
;
Furuzandeh, Askary
- In:
Business and Economic Research : BER
3
(
2013
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009779806
Saved in:
10
The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
5
,
pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
Saved in:
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