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Advertising
Consumer behaviour
83,458
Konsumentenverhalten
81,008
Theorie
9,682
Theory
9,513
Relationship marketing
9,216
Beziehungsmarketing
9,172
Brand management
7,655
Markenführung
7,606
Brand image
6,766
Markenimage
6,721
Customer satisfaction
5,742
Online-Handel
5,680
Online retailing
5,669
Kundenzufriedenheit
5,569
USA
5,044
Social Web
4,839
Social web
4,836
United States
4,755
Online-Marketing
4,621
Internet marketing
4,608
Service quality
4,438
Einzelhandel
4,409
Dienstleistungsqualität
4,388
Brand
4,378
Markenartikel
4,367
Retail trade
4,366
Deutschland
4,245
Germany
3,882
Werbewirkung
3,735
Advertising effects
3,694
Electronic Commerce
3,674
Verbraucherverhalten
3,618
E-commerce
3,571
Experiment
3,441
Emotion
3,258
Werbung
3,087
Pricing strategy
3,071
Preismanagement
3,067
Privater Konsum
2,935
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Septianto, Felix
23
Eisend, Martin
15
Gierl, Heribert
15
Dahlén, Micael
14
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Chan, Kara
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Malik, Garima
9
Phau, Ian
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Jain, Amit
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
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National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
Université Paris-Dauphine (Paris IX)
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Centre for International Economic Studies
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Graduate School of Economics, Osaka University
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Lithuanian University of Agriculture
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
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Published in...
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International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
103
Journal of marketing communications
98
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
70
Journal of promotion management : innovations in planning and applied research
51
Journal of promotion management : JPM
44
Journal of retailing and consumer services
43
Journal of advertising
41
International journal of internet marketing and advertising : IJIMA
40
Journal of Consumer Marketing
38
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
European Journal of Marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of international consumer marketing
20
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of Product & Brand Management
17
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Journal of historical research in marketing
12
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Source
All
ECONIS (ZBW)
2,997
Other ZBW resources
145
USB Cologne (EcoSocSci)
19
RePEc
10
EconStor
7
BASE
5
Showing
1
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3,183
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1
Fake
discounts
drive real revenues in retail
Ngwe, Donald
-
2018
Persistent link: https://www.econbiz.de/10011931556
Saved in:
2
Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
3
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
4
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
5
Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga
;
Scheers, Louise van
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
3
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
Saved in:
6
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
7
Imagery usage in non-profit advertisements : a case for millennial consumers
Blewitt, J. C.
;
Mckiernan, Kyle
- In:
International journal of social entrepreneurship and …
6
(
2021
)
1
,
pp. 72-81
Persistent link: https://www.econbiz.de/10012697105
Saved in:
8
"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham
- In:
Journal of wine economics
12
(
2017
)
4
,
pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
Saved in:
9
Promotion
and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang
-
2021
Persistent link: https://www.econbiz.de/10012594020
Saved in:
10
Promotion
on the internet : the impact on the consumer and its effects : selected examples
Marciszewska, Barbara
;
Szydłowska, Wiktoria
- In:
European research studies
26
(
2023
)
3
,
pp. 690-703
Persistent link: https://www.econbiz.de/10014382111
Saved in:
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